Visual Storytelling Course in Singapore

About This Visual Storytelling Training Course

Visual Storytelling Course in Singapore

Around 65% of people are visual learners. It’s faster to understand and remember stories, events, and, concerns when presented in picture form. The social media platform, Instagram, circulates mostly pictures or short clip videos to inform and let media goers communicate. It is also a platform where businesses use the same media to lure customers to buy their products or services. These pictures may have an inspirational quote as a front line and a matching emotional photo at the background. It could, also, be an advertising photo or clip that instigates Instagram users to immediately think of the positive effects of these products and services. At times, the posts are just photos depicting a very heartwarming scene or a beautifully captured landscape.

Visual storytelling is a new form of marketing strategy. Despite being introduced in 2004, the terminology was documented to be growing popular in the last 3-years only. It was similar to the trend of content marketing in 2005. In recent years, marketers are looking into visual storytelling to reach more audience. Visuals reduce the time for people to learn and understand concepts. It makes it easier to process difficult ideas. It, also, gets retained longer in our brain. Since it resonates more emotionally with viewers and consumers, it is more likely to be remembered than words can.

International companies are catching up to this trend of Visual Storytelling. Samples of these creative companies are Airbnb, Google, Nike, Samsung, and, GoPro. They released promotional videos for their services and products. They all touched on the subject of family, rescue, and life-changing journeys. Something people are always drawn to and will remember when they have availed of their product and services for the many years to come.

This course will guide individuals and marketers in using Visual Storytelling for future marketing advantages. It will give you simple tips to keep your videos and pictures relevant to the market to boost the audience and possibly sales.

 Upcoming Course in Singapore

Date: 8 April 2019
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Who Should Attend This Visual Storytelling Workshop

This Visual Storytelling workshop is ideal for anyone who would like to gain a strong grasp and improve their Visual Storytelling.

  • All Staff Within An Organisation

  • Managers

  • Team Leaders

  • Executives

  • Assistants

  • Officers

  • Secretaries

Group Size For This Visual Storytelling Training Program

The ideal group size for this Visual Storytelling course is:

  • Minimum: 5 Participants

  • Maximum: 15 Participants

Course Duration For This Visual Storytelling Skills Course

The duration of this Visual Storytelling workshop is 2 full days. Knowles Training Institute will also be able to contextualised this workshop according to different durations; 3 full days, 1 day, half day, 90 minutes and 60 minutes.

  • 2 Full Days

  • 9 a.m to 5 p.m

Visual Storytelling Course Benefits

Below is the list of course benefits of our Visual Storytelling course

  1. Improve relevance to the market.
  2. Keep up-to-date with the current trend in social media and marketing.
  3. Increase sales using Visual Storytelling.
  4. Increase the audience using Visual Storytelling.
  5. Enable creative abilities and skills through the use of Visual Storytelling.
  6. Retain memory and understanding of the topic through Visual Storytelling.

Visual Storytelling Course Objectives

  1. Define Visual Storytelling and its uses.
  2. Identify fields and industries that would benefit from Visual Storytelling.
  3. Study ways to improve videos and pictures through Visual Storytelling.
  4. Recognize the needs of the target audience.
  5. Interact with the target audience to identify needs and wants.
  6. Outline the key points and the focus of marketing videos or pictures based on the interaction with the target audience.
  7. Explore other videos published and developed by successful companies.
  8. Observe what made international companies successful through the use of Visual Storytelling.
  9. Develop marketing strategies around Visual Storytelling.
  10. Create videos and pictures to market products and services.
  11. Improve marketing videos and plans based on observations from the published videos.
  12. Record impact of Visual Storytelling tools and techniques used in marketing for future improvement and inspiration.

Course Content For This Visual Storytelling Training Course

  1. What is Visual Storytelling?
  2. How useful is Visual Storytelling?
  3. How is Visual Storytelling essential for marketing?
  4. What are the steps or rules for Visual Storytelling?
  5. How do you make it easier for your audience to visualize the story?
  6. Examples of the power of visual storytelling for inspiration.
  7. What are the causes that visual storytelling is effective for marketers?
  8. Successful companies use Visual Storytelling in marketing.
  9. What is the sample videos of Visual Storytelling released by well-known international companies?
  10. How to evaluate the impact of the videos and pictures published for marketing?

Visual Storytelling Value Added Materials

Each participant will receive the following materials for the Visual Storytelling course

Visual Storytelling Learner’s Guide

Visual Storytelling Key Takeaways Notes

Visual Storytelling Essentials Ebook

Visual Storytelling Course Handouts

Visual Storytelling 30-Day Action Plan

Visual Storytelling MindMaps Pack

Visual Storytelling PPT Slides Used During Course

Visual Storytelling Long-Term Memory Flashcards Pack

Visual Storytelling E-Learning Course

Visual Storytelling Online Video Course

Visual Storytelling Essentials Audiobook

Visual Storytelling Infographics Pack

 Upcoming Course in Singapore

Date: 8 April 2019
Fill up the form below to register
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Visual Storytelling Certification

Each course participant will receive a certification of training completion

Course Fees

There are 3 pricing options available for this Visual Storytelling training course. Course participants not in Singapore may choose to sign up for our online Visual Storytelling training course.

2-Full Day Course

S$78997
  • Learner’s Guide
  • Course Handouts

Premium 2-Full Day Course

S$88997
  • Learner’s Guide
  • Course Handouts
  • PPT Slides Used During Training Course
  • Long-Term Memory Flashcards Guide TM
  • 1 Year Access to Online Training Video Course (*Worth S$589.97)
  • Contact Your Trainer: 90-Day Post Course Help (*Worth S$89.97)
  • Key Learning Takeaway Notes (*Worth S$18.97)
  • Audio Book (*Worth S$18.97)
  • eBook (*Worth S$14.97)
  • Course Infographics Pack (*Worth S$11.97)
  • Course Mind Maps (*Worth S$8.97)
  • 30-Day Action Plan

Course Location

Knowles Training Institute, 15 Changi Business Park Crescent, #05-06, Haite Building, Singapore 486006

Nearest Mrt Station: Singapore Expo MRT Station, Upper Changi MRT Station

Bus: Free Shuttle Bus from Changi City Point at 10 minutes Frequency

Drive: Ample of Parking Available. Quick Access to PIE, ECP & TPE

Upcoming Visual Storytelling Training Course Schedule

Contact us for the latest Visual Storytelling course schedules:

Phone: +65 6817 2530

Email: contact@knowlesti.com

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Download Visual Storytelling Course Brochure

Request for this Visual Storytelling course brochure. Fill up the short information below and we will send it to you right away!

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  • Post Training Support: A vast majority of training does not have any effect beyond 120 days. To work, training has to have a strong pre- and post-training component. Post-training reinforcement helps individuals to recall the understanding and ask questions.

  • Blended Learning: Learning does not occur in the classroom. Virtually everybody prefers distinct ways of learning. Successful learning should have a multi-channel, multi-modal strategy.

  • We Understand The Industry: We’ve got a profound comprehension of the business, business design, challenges, strategy and the that our participants are in and have designed the courseware to cater to their professional needs.

  • Course Content: Knowles Training Institute’s material is relevant, of high quality and provide specific learning results. Participants will leave the training course feeling as they have gained a strong understanding and will also be in a position to execute what they have learned sensibly.

  • Course Development — The workshop modules follow a systematic and logical arrangement. This structure helps to ensure that the course material allows the facilitators to deliver the course in a logical arrangement. Consider the subjects as building bricks into learning, our facilitators slowly build towards a comprehensive picture of this entire topic.

Knowles Training Institute Clients

Course Enquiries

Fill up the form and we will get back to you in less than 1 working day.

Alternatively, give us a call to have one of our training consultants contact you. Our corporate training courses can be contextualised to meet your organisation’s training needs. Leverage on our large pool of professional trainers and consultants for your organisation’s training needs.

Office Address: Knowles Training Institute, 138 Robinson Road, #28-03, Oxley Tower, Singapore 068906

Office Phone: +65 6935 7406

Email: contact@knowlesti.sg

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Questions

Visual storytelling can help make complex stories enjoyable to watch, and as a result, gives a more impactful message. It transforms stories into imaginative, modern, and relevant tales for audiences.

In a visual story, write with visuals — showing rather than telling. The images, charts, and illustrations add meaning to the words. For example, in a story about difficult standard core tests, an illustration that gives the feeling of being stuck in a classroom forever aids with the storytelling.

In photography, visual storytelling is called a ‘photo essay’ or ‘photo story’. It is a way for a photographer to tell a story with a series of photographs. Captions are also a crucial component of a photo story that aids the viewer to understand each image.

Visual storytelling is a selling strategy that takes advantage of compelling narratives, placing the customer at the centre of the story, staged with an emotional visual media experience and effectively distributed across the buyer’s journey – in order to enable customers’ lives and drive business results.

Here are some ways to engage them with visual storytelling:

  1. Videos. A picture can tell a thousand words; hence restressing the importance of videos.
  2. Use fan-submitted images. It is easy to forget the storytelling power of the images submitted by fans when looking for ways to increase engagement.
  3. Use captions.
  4. Use a mascot.

A visual narrative (or visual storytelling) is a story told primarily through the use of visual media. This method tells stories with still photography, illustration, or video. Enhance stories using graphics, music, voice and other audio.

Technically there is no education required to be a professional storyteller. However, many organisations for professional storytellers offer workshops and conferences where one can hone skills as a storyteller.

7 Tips – How to do Storytelling With Images

  1. Add small details to convey a story in a single frame.
  2. Learn to narrow down, trim, and exclude.
  3. Emotions are an essential part of storytelling.
  4. Do not forget about composition and lighting.
  5. Endeavour for variation in a series of shots.
  6. Take control of the entire frame.
  7. Plan with a shot list.

A visual narrative (or visual storytelling) is a story told primarily through the use of visual media. This method tells stories with still photography, illustration, or video. Enhance stories using graphics, music, voice and other audio.

In photography, visual storytelling is referred to as a ‘photo essay’ or ‘photo story’. It is a way for an artist to tell a story with a series of photographs.

A photo-essay is a set of photographs that are made to create a range of emotions in the observer. A photo essay will show pictures in deep emotional stages. Photo essays vary from exclusively photographic works to captioned photographs or small comments to full-text essays represented with photographs.

It helps them understand where to start, how to develop their vision, and how to perfect their practice over time. The same goes for storytelling. Hence this is the storytelling process

  1. Know the audience.
  2. Define the core message.
  3. Decide what the genre of the story is.
  4. Establish the call-to-action.
  5. Choose the story medium.
  6. Finally, start writing.

Here are some types of photography genres one can pursue as a professional photographer:

  • Portrait Photography.
  • Product Photography.
  • Architectural Photography.
  • Photojournalism.
  • Sports Photography.
  • Aerial Photography.
  • Fine Art Photography.
  • Fashion Photography.
  • Triptych – three pictures in one image.
  • Quadtych – four pictures in one image.
  • Polyptych – many pictures in one image.
  • Photomontage – numerous photographs in one image.

In photography, visual storytelling is called a ‘photo essay’ or ‘photo story’. It is a way for a photographer to tell a story with a series of photographs. Captions are also an essential part of a photo story that aids the viewer to understand each image.

In the course of photographic imaging, a mosaic, also known under the term Photomosaic, a portmanteau of photo and mosaic, is a picture subdivided into equal-sized tiled sections. Each tile is subsequently replaced with another photograph that matches the target photo.

A slideshow is when images are displayed one after the other, either driving manually or automatically following a short interval. Images appear still but could have some animation called a shift between them.

Here is a suggested Outline of a Visual Analysis Essay

  1. Describe the image strongly so the reader can “see” it.
  2. Tell the creation process of the image.
  3. Discuss a controversy or misunderstanding about the art.
  4. Explain the purpose of the artist.
  5. Give exciting details about the art or artist.

Here are some Apps for Adding Text to Photos:

  1. Visual Watermark – it is not only for creating watermarks.
  2. Typic.
  3. Word Swag.
  4. GIMP.
  5. Phonto – a user-friendly app for adding text to photos, which is available for both Android and iOS.
  6. PicLab – Photo Editor.
  7. Font Candy.
  8. Over.

Here are the steps required:

  1. Decide on a Message.
  2. Make a Game Plan.
  3. Find a Photographer. Before doing anything else, make sure to have a talented photographer
  4. Choose Photos.
  5. Include a Variety of Shots.
  6. Format the Photos.
  7. Briefly Set the Scene.
  8. Conclude with a Call to Action.

Register Now

Register For This Visual Storytelling Course Now!

 Upcoming Course in Singapore

Date: 8 April 2019
Fill up the form below to register
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