Visual Storytelling Course in Singapore
Around 65% of people are visual learners. It’s faster to understand and remember stories, events, and, concerns when presented in picture form. The social media platform, Instagram, circulates mostly pictures or short clip videos to inform and let media goers communicate. It is also a platform where businesses use the same media to lure customers to buy their products or services. These pictures may have an inspirational quote as a front line and a matching emotional photo at the background. It could, also, be an advertising photo or clip that instigates Instagram users to immediately think of the positive effects of these products and services. At times, the posts are just photos depicting a very heartwarming scene or a beautifully captured landscape.
Visual storytelling is a new form of marketing strategy. Despite being introduced in 2004, the terminology was documented to be growing popular in the last 3-years only. It was similar to the trend of content marketing in 2005. In recent years, marketers are looking into visual storytelling to reach more audience. Visuals reduce the time for people to learn and understand concepts. It makes it easier to process difficult ideas. It, also, gets retained longer in our brain. Since it resonates more emotionally with viewers and consumers, it is more likely to be remembered than words can.
International companies are catching up to this trend of Visual Storytelling. Samples of these creative companies are Airbnb, Google, Nike, Samsung, and, GoPro. They released promotional videos for their services and products. They all touched on the subject of family, rescue, and life-changing journeys. Something people are always drawn to and will remember when they have availed of their product and services for the many years to come.
This course will guide individuals and marketers in using Visual Storytelling for future marketing advantages. It will give you simple tips to keep your videos and pictures relevant to the market to boost the audience and possibly sales.