Writing Press Releases Training Course In Singapore
About This Writing Press Releases Training Course
Writing Press Releases Course in Singapore
Press releases are what the masses are always looking for as credible sources of information and nowadays, it has evolved to become an excellent platform of marketing. Writing a press release does not just inform, it can also be a tool to gain more publicity by enhancing the content and optimizing the use of headlines.
Who Should Attend This Writing Press Releases Workshop
This Writing Press Releases workshop is ideal for anyone who would like to gain a strong grasp and improve their Writing Press Releases.
All Staff Within An Organisation
Managers
Team Leaders
Executives
Assistants
Officers
Secretaries
Group Size For This Writing Press Releases Training Program
The ideal group size for this Writing Press Releases course is:
Minimum: 5 Participants
Maximum: 15 Participants
Course Duration
The duration of this Writing Press Releases workshop is 2 full days. Knowles Training Institute will also be able to contextualised this workshop according to different durations; 3 full days, 1 day, half day, 90 minutes and 60 minutes.
2 Full Days
9 a.m to 5 p.m
Course Benefits
Below is the list of course benefits of our Writing Press Releases course
- Understand what a press release is
- Understand the benefits of a press release
- Recognise the value of a well-written press release
- Evaluate the problems caused by an unreliable press release
- Learn to check all the relevant boxes before publishing a press release
Course Objectives
Below is the list of course objectives of our Writing Press Releases course
- Incorporate statistics to increase the reliability of your information
- Understand why writing concisely can improve the information’s reception
- Compare the influence of a well-written press release
- Realise the importance of a well-constructed, informative, gripping headline
- Categorise information so that it is consumed in the best possible order
- Understand that information is a powerful tool that can be used for influence
Course Content
Below is the list of course content of our Writing Press Releases training course
- What is a press release?
- How to structure a press release?
- What information is appropriate for a press release?
- Do’s and Don’ts of press releases
- Constructing your headline
- Which information to omit when writing press releases
- Who to quote in a press release
Writing Press Releases Value Added Materials
Each participant will receive the following materials for the Writing Press Releases course
Writing Press Releases Learner’s Guide
Writing Press Releases Key Takeaways Notes
Writing Press Releases Essentials Ebook
Writing Press Releases Course Handouts
Writing Press Releases 30-Day Action Plan
Writing Press Releases MindMaps Pack
Writing Press Releases PPT Slides Used During Course
Writing Press Releases Long-Term Memory Flashcards Pack
Writing Press Releases E-Learning Course
Writing Press Releases Online Video Course
Writing Press Releases Essentials Audiobook
Writing Press Releases Infographics Pack
Writing Press Releases Certification
Each course participant will receive a certification of training completion
Course Fees
There are 4 pricing options available for this Writing Press Releases training course. Course participants not in Singapore may choose to sign up for our online Writing Press Releases training course.
- SGD 1,334.96 For a 60-minute Lunch Talk Session.
- SGD 584.96 For a Half Day Course Per Participant.
- SGD 884.96 For a 1 Day Course Per Participant.
- SGD 1,184.96 For a 2 Day Course Per Participant.
Discounts available for more than 2 participants.
Upcoming Course Schedule
Contact us for the latest Writing Press Releases course schedules:
Phone: +65 6714 6663
Email:Â contact@knowlesti.com
Message:
Download Course Brochure
Request for this Writing Press Releases course brochure. Fill up the short information below and we will send it to you right away!
Post-Training Support: A vast majority of training does not have any effect beyond 120 days. But to work, training has to have a strong pre- and post-training component. Post-training reinforcement consequently helps individuals to recall the understanding and ask questions.
Blended Learning: Learning does not occur in the classroom. Virtually everybody prefers distinct ways of learning. Successful learning should have a multi-channel, multi-modal strategy.
We Understand The Industry: Similarly, we’ve got a profound comprehension of the business, business design, challenges, strategy and the that our participants are in and have designed the courseware to cater to their professional needs.
Course Content: Knowles Training Institute’s material is relevant, of high quality and provide specific learning outputs. As a result, Participants will leave the training course feeling as they have gained a strong understanding and will also be in a position to execute what they have learned sensibly.
Course Development — The workshop modules follow a systematic and logical arrangement. Therefore, this structure helps to ensure that the course material allows the facilitators to deliver the course in a logical arrangement. Consider the subjects as building bricks into learning, our facilitators slowly build towards a comprehensive picture of this entire topic.
Course Enquiries
Fill up the form and we will get back to you in less than 1 working day.
Alternatively, give us a call to have one of our training consultants contact you. Our corporate training courses can be contextualized to meet your organization’s training needs. Leverage on our large pool of professional trainers and consultants for your organization’s training needs.
Office Address: 60 Paya Lebar Rd, #07-54 Paya Lebar Square, Singapore 409051
Office Phone: +65 6714 6663
Email:Â contact@knowlesti.sg
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Questions
A press release is a printed or recorded message directed at the public media. It can also be a simple statement provided for distribution to the media. A press statement is similar to a press release - it is information supplied to reporters.
These seven elements form the basic structure of a press release
to help journalists separate press releases from other communications:
Eye-catching headline.
Media contact information.
Dateline.
Introduction paragraph.
Body.
Boilerplate - a short paragraph about the referred company or organisation.
Conclusion
The press release headline is a good example: giving concrete facts such as quantitative data and words such as "setting the record' makes the event sound more impactful, raising interest for journalists and the public. The story will attract a lot of media attention.
The short answer is yes. Press Releases are still essential and will be for a long time for reasons such as search engine optimisation and marketing. Sometimes, Press Releases can adversely affect SEO if not done the right way.
For a press/news release for advertising and public relation purposes, the rates as a professional writer should be: Per hour: high US$182, low US$30, average US$80. Per project: high US$1,500, low US$125, average US$700. Other: high US$2/word or US$750/page; low US50₵/word or US$150/page; average US$1.20/word or US$348/page.
The primary purpose of all press releases is to sell something significant and specific and to do so clearly. Beyond that, a press release is a record that follows to a strict format and serves three marketing and promotional goals: To inform the media about an event so that the media can publicise to the public.
Tuesday is the most suitable time to send the press release, followed by Thursday. The worst day to send the PR is on Friday. The most suitable time to send the press release is in the morning.
Press releases can be given directly to local newspapers or to free and paid distribution services. The distribution service continues to deliver the content online, as-is, to their media outlets for publication.
The ideal number of words for a press release is about 300 to 400 words - three or four short paragraphs with some quotations. It is essential to be concise. If the PR is longer than that, there may be unnecessary words that do not contribute anything to the story.
How to distribute a press release?
Find journalists who might be interested in the press release.
Get the journalists' contact details.
Craft a killer pitch.
Send the press release pitch at the right time.
Follow-up on the release.
Send the release to the local media outlets.
Daily newspaper in a community: Contact the News Editor or the Editor in charge of the section that relates to the content.
For a weekly newspaper: the Editor.
For a Magazine: the Editor or Managing Editor.
One organisation that distributes press releases, Comtex, processes up to 80,000 of them a day.
Tuesday is the most suitable time to send the press release, followed by Thursday. The worst day to send the PR is on Friday. The most suitable time to send the press release is in the morning.
Eight SEO Tips for Press Releases
Decide the Angle. The story needs to be a story, not just a generic announcement.
Research Keywords.
Create a Descriptive Headline.
Write the Copy.
Write the Company's "Elevator Pitch"
Use Keywords as Deep Links.
Format for the Web.
Include Multimedia Elements.
Qualities of a Good Press Release
Storylines. Great press releases start with great stories.
Information vs promotion.
Exposure. Distribution of the PR to the public is as important as the creation of the PR.
Professional finish. Keep in mind that the press release is not an e-mail!
The eight most common types of press releases include event, book release, product release, new business, new hire, rebranding, partnership, and award press releases.
When writing a press release, it is essential to adhere to the affirmed press release structure and format - a headline, subheadline, two or three paragraphs for the body, a boilerplate, and contact information. Not using the formal format, will mean there is less likelihood to get media coverage.
Three number signs/pound symbols (###), centred directly above the boilerplate or under the body copy in a press release, indicating to media that there is no further copy to come. The reporter or Editor will know they have the full document in hand.
A press release boilerplate provides a brief description of the company and essential business information at the end of a press release. It adds credibility to the press release, so it is more likely to get selected by the media. A boilerplate is typically 100 words for all kinds of press release types.
7 Easy Steps to Write a Press Release
Find the Angle: Data, Newsjacking or Emotional. Create a news release while keeping in mind that the pitch is for journalists.
Write thePress Release Headline.
Write the lead.
Write the Body Paragraphs.
Include Useful Quotes.
Write Your Boilerplate.
Put Media Contact Details.
