Selling Through Stories Course in Singapore

About This Selling Through Stories Training Course

Selling Through Stories Course in Singapore

Everybody loves a good story, something that grips us from the beginning, touches our heart and takes us to a suspenseful or satisfying ending. In sales, a story told adds another layer of value to a product and encourages the client to make that purchase with a meaningful experience. Now, that story told will live in the minds of anyone that client shares it to and could possibly turn them into prospects and new clients for the seller.

Who Should Attend This Selling Through Stories Workshop

This Selling Through Stories workshop is ideal for anyone who would like to gain a strong grasp and improve their Selling Through Stories.

  • All Staff Within An Organisation

  • Managers

  • Team Leaders

  • Executives

  • Assistants

  • Officers

  • Secretaries

Group Size For This Selling Through Stories Training Program

The ideal group size for this Selling Through Stories course is:

  • Minimum: 5 Participants

  • Maximum: 15 Participants

Course Duration For This Selling Through Stories Skills Course

The duration of this Selling Through Stories workshop is 2 full days. Knowles Training Institute will also be able to contextualised this workshop according to different durations; 3 full days, 1 day, half day, 90 minutes and 60 minutes.

  • 2 Full Days

  • 9 a.m to 5 p.m

Selling Through Stories Course Benefits

Below is the list of course benefits of our Selling Through Stories course

• Promotes the effectiveness of appealing to the emotional side of a customer to make a more meaningful sale
• Provides the participants with a guide on how to make an unforgettable story and how to deliver it with impact
• Helps the participant create a story that is still relevant to the product or service offered
• Helps the participant to make sales that not simply gain money but also a connection and trust with the customer
• Teaches the participant with creative ways to engage a customer and attract interest
• Motivates the participant to apply rhetorical or oratorical techniques that can improve the quality of storytelling

Selling Through Stories Course Objectives

Below is the list of course objectives of our Selling Through Stories course

• Understand the importance and effectiveness of appealing to the emotional side of the customer
• Explain why selling through stories is a successful way of selling
• Describe what makes a good story that can be used in selling
• Create a story that will appeal to the emotions of the customer
• Identify the right audience for a story as well as the right time
• Learn the most effective way to start a story that will gain immediate attention
• Identify what should and should not be done while telling a story
• Learn the most effective way to end a story while remaining relevant to the product
• Determine any possible problems that could be encountered when using a story for selling
• Identify the benefits that come from using stories when selling
• Learn real-life applications of storytelling when selling
• Tell a story in class based on personal experience and relate it to a product or service

Course Content For This Selling Through Stories Training Course

Below is the list of course content of our Selling Through Stories training programme course

• Introduction: Tapping on the emotional side of every customer
• Why is selling through stories an effective way of selling?
• What makes a good story when selling?
• Finding a story: Authoring techniques that will make a bestseller story along with your product
• The customer and the story: Telling your story to the right customer and at the right time
• How to start your story: Begin with a hook that will reel your audience immediately
• Storytelling dos and don’ts: A guide on how to deliver an impactful story
• How to end your story: Concluding your story with a connection to your product or service
• What are the problems you could encounter when selling your products through stories?
• What are the benefits of using stories when selling?
• Real-life examples of using storytelling when selling
• Activity: Think of a personal experience and turn it into a story. Then, relate it with a product or service of your choice and sell your story to the class.

Selling Through Stories Value Added Materials

Each participant will receive the following materials for the Selling Through Stories course

Selling Through Stories Learner’s Guide

Selling Through Stories Key Takeaways Notes

Selling Through Stories Essentials Ebook

Selling Through Stories Course Handouts

Selling Through Stories 30-Day Action Plan

Selling Through Stories MindMaps Pack

Selling Through Stories PPT Slides Used During Course

Selling Through Stories Long-Term Memory Flashcards Pack

Selling Through Stories E-Learning Course

Selling Through Stories Online Video Course

Selling Through Stories Essentials Audiobook

Selling Through Stories Infographics Pack

Selling Through Stories Certification

Each course participant will receive a certification of training completion

Course Fees

There are 3 pricing options available for this Selling Through Stories training course. Course participants not in Singapore may choose to sign up for our online Selling Through Stories training course.

2-Full Day Course

  • Learner’s Guide
  • Course Handouts

Premium 2-Full Day Course

  • Learner’s Guide
  • Course Handouts
  • PPT Slides Used During Training Course
  • Long-Term Memory Flashcards Guide TM
  • 1 Year Access to Online Training Video Course (*Worth S$589.97)
  • Contact Your Trainer: 90-Day Post Course Help (*Worth S$89.97)
  • Key Learning Takeaway Notes (*Worth S$18.97)
  • Audio Book (*Worth S$18.97)
  • eBook (*Worth S$14.97)
  • Course Infographics Pack (*Worth S$11.97)
  • Course Mind Maps (*Worth S$8.97)
  • 30-Day Action Plan

Upcoming Selling Through Stories Training Course Schedule

Contact us for the latest Selling Through Stories course schedules:

Phone: +65 6817 2530




    Download Selling Through Stories Course Brochure

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      • Post Training Support: A vast majority of training does not have any effect beyond 120 days. To work, training has to have a strong pre- and post-training component. Post-training reinforcement helps individuals to recall the understanding and ask questions.

      • Blended Learning: Learning does not occur in the classroom. Virtually everybody prefers distinct ways of learning. Successful learning should have a multi-channel, multi-modal strategy.

      • We Understand The Industry: We’ve got a profound comprehension of the business, business design, challenges, strategy and the that our participants are in and have designed the courseware to cater to their professional needs.

      • Course Content: Knowles Training Institute’s material is relevant, of high quality and provide specific learning results. Participants will leave the training course feeling as they have gained a strong understanding and will also be in a position to execute what they have learned sensibly.

      • Course Development — The workshop modules follow a systematic and logical arrangement. This structure helps to ensure that the course material allows the facilitators to deliver the course in a logical arrangement. Consider the subjects as building bricks into learning, our facilitators slowly build towards a comprehensive picture of this entire topic.

      Knowles Training Institute Singapore ClientsKnowles Training Institute Singapore Clients

      Course Enquiries

      Fill up the form and we will get back to you in less than 1 working day.

      Alternatively, give us a call to have one of our training consultants contact you. Our corporate training courses can be contextualised to meet your organisation’s training needs. Leverage on our large pool of professional trainers and consultants for your organisation’s training needs.

      Office Address: Knowles Training Institute, 7 Temasek Boulevard, #12-07, Suntec Tower One, Singapore 038987

      Office Phone: +65 6935 7406


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