Public Relations Course in Singapore
Public Relations Course in Singapore
Public image is important if you want an increased revenue in your company. The bridge connecting a company’s good image to the public is navigated through public relations. Managing public relations takes an outstanding ability to take whatever kind of publicity and turn it into an advantageous one for a company.
This Public Relations workshop is ideal for anyone who would like to gain a strong grasp and improve their Public Relations.
All Staff Within An Organisation
The ideal group size for this Public Relations course is:
Minimum: 5 Participants
Maximum: 15 Participants
The duration of this Public Relations workshop is 2 full days. Knowles Training Institute will also be able to contextualised this workshop according to different durations; 3 full days, 1 day, half day, 90 minutes and 60 minutes.
2 Full Days
9 a.m to 5 p.m
Below is the list of course benefits of our Public Relations course
- Enhances the promotion of products and services
- Exposes the communication to a large audience
- Enables organizations to improve their marketing techniques
- Improves public relations of organizations
- Improves the productivity and sales of businesses
- Helps organizations analyze the information, including pattern and bias identification
Below is the list of course objectives of our Public Relations course
- Develop an understanding of public relations
- Understand how the steps can vouch for improvement of the business
- Learn how to effectively follow effective techniques for public relations
- Detailed understanding of the importance of public relations
- Promotes chances of enhanced brand recognition
- Learn the different techniques of quality evaluation
- Adopt best practices of organizations
Below is the list of course content of our Public Relations training course
- What is meant by the term ‘public relations’?
- What are the benefits of public relations?
- How organizations can enjoy competitive edge through effective public relations?
- How companies enhance their reputation through public relations?
- Group discussion among the participants
Each participant will receive the following materials for the Public Relations course
Public Relations Learner’s Guide
Public Relations Key Takeaways Notes
Public Relations Essentials Ebook
Public Relations Course Handouts
Public Relations 30-Day Action Plan
Public Relations MindMaps Pack
Public Relations PPT Slides Used During Course
Public Relations Long-Term Memory Flashcards Pack
Public Relations E-Learning Course
Public Relations Online Video Course
Public Relations Essentials Audiobook
Public Relations Infographics Pack
Each course participant will receive a certification of training completion
There are 3 pricing options available for this Public Relations training course. Course participants not in Singapore may choose to sign up for our online Public Relations training course.
Contact us for the latest Public Relations course schedules:
Phone: +65 6817 2530
Request for this Public Relations course brochure. Fill up the short information below and we will send it to you right away!
Post Training Support: A vast majority of training does not have any effect beyond 120 days. To work, training has to have a strong pre- and post-training component. Post-training reinforcement helps individuals to recall the understanding and ask questions.
Blended Learning: Learning does not occur in the classroom. Virtually everybody prefers distinct ways of learning. Successful learning should have a multi-channel, multi-modal strategy.
We Understand The Industry: We’ve got a profound comprehension of the business, business design, challenges, strategy and the that our participants are in and have designed the courseware to cater to their professional needs.
Course Content: Knowles Training Institute’s material is relevant, of high quality and provide specific learning results. Participants will leave the training course feeling as they have gained a strong understanding and will also be in a position to execute what they have learned sensibly.
Course Development — The workshop modules follow a systematic and logical arrangement. This structure helps to ensure that the course material allows the facilitators to deliver the course in a logical arrangement. Consider the subjects as building bricks into learning, our facilitators slowly build towards a comprehensive picture of this entire topic.
Public relations is the expert maintenance of a positive public image by a company or other organisation or a famous person. It is the state of the relationship between a company or other organisation or a famous person and the public.
Public relation is a strategic dialogue process that builds mutually beneficial relations between companies and their stakeholders. Public relation is also considered the practice of managing communication between an organisation and its publics.
Public relations professionals develop an organisation’s image. They strengthen the brand, spread the message and minimise the effect of negative publicity. At larger organisations or big PR firms, employees can have more specialised roles to handle different organisational needs.
The following pointers are some examples of public relations.
- Media Relations.
- Media Production.
- Customer Relations.
- Marketing Communications.
- Investor Relations – Publishing quarter reports, regulatory disclosures, and press releases.
- Government Relations.
- Community Relations.
Public Relations Marketing. Public Relations employ a mixture of programs designed to support or enhance a company’s image and the products and services it offers. Robust implementation of an effective public relations strategy is a crucial part of a marketing plan.
The U.S. News & World Report ranked Public Relations as the third-best creative and media job. The U.S. Bureau of Labor Statistics portends that employment for public relations specialists will increase six per-cent between 2014 and 2024. It is also becoming more critical to marketing efforts, which presents even more opportunities.
Some of the main goals of public relations are to build, preserve, and protect the organisation’s reputation, present a favourable image, and intensify its prestige.
Public relations aim to inform the people, prospective customers, partners, employees, investors, and other stakeholders and ultimately persuade them to maintain a favourable view about the company, its leadership, products, or political decisions.
Companies use public relations to protect, improve or build reputations through the media, social media, or self-produced publications.
The various types of public relation tools available to him are:
- Media Relations.
- Media Tours.
- Special Events.
- Speaking Engagements.
- Employee Relations.
- Community Relations and Philanthropy.
Public relations professionals employ many tools to help promote a company’s marketing objectives. Sponsorships, consumer education, product placement, new product publicity, and Internet web sites are all ways that can help make the marketing mix effective.
Public relations aim to inform the public, investors, associates, employees, prospective clients, and other stakeholders and ultimately persuade them to support a favourable view about the organisation, its leadership, products, or political decisions.
These are the normal duties and responsibilities of a public relations (PR) officer:
- Planning publicity strategies and campaigns.
- Dealing with questions from the public, the press, and related organisations.
- Organising and leading marketing events such as press conferences, open days, exhibitions, tours and visits.
- Writing and delivering presentations and press releases.
To boost good public relations, keep the following in mind:
- Keep calm when meeting probing members of the press.
- Be honest in tough situations and explain reality.
- Train staff to deal with media enquiries.
- Brief the public relations consultants to understand what is expected through them.
By definition, public relations is the system of managing the spread of information between an individual or an institution (such as a business, government agency, or a nonprofit organisation) and the public.
Competent public relation professionals help a client tell the truth even when it is not so pleasant. They do their homework and has a healthy scepticism – they are thorough. They can explain the client’s product, idea, and reach the audiences the company seek to reach.
Critical skills for public relations officers
- Excellent communication skills, both orally and in writing.
- Good IT skills.
- Presentation skills.
- Ability to prioritise and plan effectively.
- Awareness of various media agendas.
Public relations includes many activities to build and maintain long-term and positive relations with a broad set of interested publics. It involves several interactions, such as communicating, inviting, notifying, clarifying, responding, understanding, dealing, and transacting.
To be successful in the world of modern public relations, there are specific essential characteristics that one must hold to fight adversity, take advantage on opportunities, maintain a positive image, encourage word of mouth, and build strategy.