Marketing Basics Lunch And Learn Talk In Singapore

Welcome to a dynamic exploration of marketing fundamentals in the vibrant city of Singapore. In today’s fast-paced business environment, understanding the basics of marketing is essential for success. Join us for a stimulating lunch and learn talk where we unravel the core principles of marketing and provide insights into how businesses can leverage them to drive growth and build brand equity.

Against the backdrop of Singapore’s bustling commercial landscape, our session aims to demystify marketing concepts and empower participants with actionable strategies. From market segmentation and targeting to crafting compelling messages and utilising digital channels, we’ll delve into the essential components that form the foundation of effective marketing campaigns. Whether you’re a seasoned marketing professional or new to the field, this talk offers a valuable opportunity to gain fresh perspectives, exchange ideas, and sharpen your marketing acumen. Join us and discover how mastering the basics of marketing can propel your business forward in today’s competitive marketplace.

Talk Objectives:

  1. Understanding the Fundamentals of Marketing:
    Explore the basic principles and concepts that underpin successful marketing strategies, including the marketing mix, target audience identification, and brand positioning.
  2. Identifying Target Markets and Segmentation:
    Learn how to identify and segment target markets based on demographics, psychographics, and behavioural factors to tailor marketing efforts effectively.
  3. Creating Compelling Value Propositions:
    Discover how to craft unique value propositions that resonate with target audiences, differentiate your brand, and drive customer engagement and loyalty.
  4. Exploring Different Marketing Channels:
    Gain insights into various marketing channels, including traditional media, digital platforms, social media, and content marketing, and understand how to select the most suitable channels for reaching your target audience.
  5. Understanding the Role of Branding and Brand Identity:
    Learn how branding influences consumer perceptions and purchasing decisions, and explore strategies for developing and managing a strong brand identity.
  6. Effective Message Development and Communication:
    Discover techniques for crafting clear, concise, and compelling marketing messages that resonate with target audiences and drive desired actions.
  7. Analysing Marketing Metrics and Performance:
    Explore key performance indicators (KPIs) and metrics used to measure the effectiveness of marketing campaigns, track progress towards goals, and inform strategic decision-making.
  8. Integrating Digital Marketing Strategies:
    Understand the fundamentals of digital marketing, including search engine optimisation (SEO), pay-per-click (PPC) advertising, email marketing, and social media marketing, to expand your reach and impact online.
  9. Engaging with Customers and Building Relationships:
    Explore strategies for customer engagement, relationship-building, and customer retention, including personalised communication, customer feedback mechanisms, and loyalty programmes.
  10. Developing Actionable Marketing Plans:
    Learn how to develop comprehensive marketing plans that align with business objectives, incorporate market research insights, and outline clear tactics and timelines for implementation.

Take the first step towards unlocking the power of marketing by joining us for our enlightening “Marketing Basics” lunch and learn talk in Singapore. Embrace the opportunity to gain valuable insights, connect with industry peers, and elevate your understanding of marketing principles in today’s competitive landscape.

Don’t miss out on this chance to equip yourself with the knowledge and tools needed to drive business growth and success through effective marketing strategies. Reserve your seat now and embark on a journey towards mastering the fundamentals of marketing. Sign up today and position yourself for greater impact and influence in the dynamic world of marketing!

More Information:

Duration: 60 minutes

Fees: SGD 1899.97  SGD 889.97

For more information please contact us at: or please call: +65 6714 6663

If you would like to register for this talk, fill out the registration form below.


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