Digital Storytelling Course in Singapore
If you want to get consumers’ attention, tell a story. As digital storytellers, brands can employ technology and computer-based methods to share their messages. This work traverses many digital storytelling tools and narratives, including text, images, audio, video, social media, mobile applications, websites and interactive components. As individuals, we grasp stories more quickly than facts and figures. We give attention to them. We connect with them. Most importantly, we remember them.
With the appropriate narrative, brands can address their consumers in a way that resonates with them. Stories create a dialogue with the audience, rather than brands directly talking at their customers. Not only do people understand stories, but they also love them. Telling a story enables brands to successfully present ideas to their audience and form a relationship that goes beyond a product or services. The importance of storytelling for reaching consumers isn’t news – but the storytelling methods and computer-based methods that brands use to tell these stories are continually evolving.
In the 21st century, and you have an abundance of digital media – from the internet to social media to smartphones. With advanced channels of online communication, several unique platforms and increased access to information, brands must take their stories online. This goes well beyond About Us pages, Facebook pages or Instagram accounts. Technological improvements like artificial intelligence (AI), and virtual reality (VR) into the conversation and brands have tremendous opportunity to tell compelling stories.