Customer Relationship Management Course in Singapore
Customer Relationship Management Course in Singapore
Customer relationship management or CRM is a way to manage an organisation’s interaction with it’s current and potential customers. CRM utilises data analysis about the customers’ history with an organisation to enhance business relationships with customers, mainly focusing on customer retention and eventually driving sales growth.
An essential aspect of the Customer relationship management approach is the systems of CRM that gather data from a range of diverse communication channels, including over the phone, a company’s website, live chat, email, marketing materials and social media. Through the Customer relationship management plan and the systems used to aid it, organisations learn more about their target cutomers and how to best cater to their needs.
A company is able to cater to the needs and demands of new and loyal customers through customer relationship management (CRM). This approach consists of several analyses and strategies that delve deep into the activities of the customer with the company. Through CRM technology, companies become successful in satisfying their customers.
This Customer Relationship Management workshop is ideal for anyone who would like to gain a strong grasp and improve their Customer Relationship Management.
All Staff Within An Organisation
The ideal group size for this Customer Relationship Management course is:
Minimum: 5 Participants
Maximum: 15 Participants
The duration of this Customer Relationship Management workshop is 2 full days. Knowles Training Institute will also be able to contextualised this workshop according to different durations; 3 full days, 1 day, half day, 90 minutes and 60 minutes.
2 Full Days
9 a.m to 5 p.m
Below is the list of course benefits of our Customer Relationship Management course
- Increased personalised service or one-to-one service: Personalising customer service or one-to-one service provides organisations to enhance understanding and gain knowledge of the customers and also to have better knowledge about customers’ decisions, wants and demands.
- Improve customer services: Customers will always have questions, concerns or requests. Customer relationship management
services provide the ability for an organisation for producing, allocating and managing inquiries made by customers.
Below is the list of course content of our Customer Relationship Management training course
- Introduction To CRM
- Why CRM Is Vital In This Day And Age
- The 3 Changes: Consumers, Marketplace, The Marketing Function
- The 5 Generations Of CRM
- Important Concepts Of Customer Value
- The Satisfaction-Loyalty-Profit Chain
- Elements Of A CRM Strategy
- Integration And Alignment Of Organisational Processes
- Data And Technology Support
- Steps In Developing A CRM Strategy
- Implementing The CRM Strategy
- Types Of CRM Projects.
- Why Do CRM Project Fail?
- Customer Analytics
- Traditional Marketing Metrics
- Strategy Customer-Based Value Matrics
- The Business Value Of Data Mining
- Using Database
- Software Tools And Dashboards
- Developing Vs Buying
- Designing Effective Loyalty Programs
- Campaign Planning Development And Management
- CRM And Marketing Channels
- Customer Privacy Concerns And Privacy Protective Responses
- CRM And The Social Media Landscape
- Measuring Customer Profitability
- Resource Allocation Across Marketing And Communications Strategies
- The Future Of CRM
Each participant will receive the following materials for the Customer Relationship Management course
Customer Relationship Management Learner’s Guide
Customer Relationship Management Key Takeaways Notes
Customer Relationship Management Essentials Ebook
Customer Relationship Management Course Handouts
Customer Relationship Management 30-Day Action Plan
Customer Relationship Management MindMaps Pack
Customer Relationship Management PPT Slides Used During Course
Customer Relationship Management Long-Term Memory Flashcards Pack
Customer Relationship Management E-Learning Course
Customer Relationship Management Online Video Course
Customer Relationship Management Essentials Audiobook
Customer Relationship Management Infographics Pack
Each course participant will receive a certification of training completion
There are 3 pricing options available for this Customer Relationship Management training course. Course participants not in Singapore may choose to sign up for our online Customer Relationship Management training course.
Contact us for the latest Customer Relationship Management course schedules:
Phone: +65 6817 2530
Request for this Customer Relationship Management course brochure. Fill up the short information below and we will send it to you right away!
Post Training Support: A vast majority of training does not have any effect beyond 120 days. To work, training has to have a strong pre- and post-training component. Post-training reinforcement helps individuals to recall the understanding and ask questions.
Blended Learning: Learning does not occur in the classroom. Virtually everybody prefers distinct ways of learning. Successful learning should have a multi-channel, multi-modal strategy.
We Understand The Industry: We’ve got a profound comprehension of the business, business design, challenges, strategy and the that our participants are in and have designed the courseware to cater to their professional needs.
Course Content: Knowles Training Institute’s material is relevant, of high quality and provide specific learning results. Participants will leave the training course feeling as they have gained a strong understanding and will also be in a position to execute what they have learned sensibly.
Course Development — The workshop modules follow a systematic and logical arrangement. This structure helps to ensure that the course material allows the facilitators to deliver the course in a logical arrangement. Consider the subjects as building bricks into learning, our facilitators slowly build towards a comprehensive picture of this entire topic.
A Customer Relationship Management (CRM) system is useful for managing customer data. It features sales management, produces useful insights, combines with social media and promotes team communication. Cloud-based CRM systems allow complete mobility and access to an ecosystem of bespoke apps.
CRM is a short form for customer relationship management. At its simplest definition, a CRM system empowers businesses to maintain business relationships and the data and information connected with them.
List of Examples of CRM
- Inbound CRM: HubSpot CRM.
- Fully Integrated CRM: Freshsales.
- Operational CRM: NetSuite CRM.
- Sales CRM: Pipedrive.
- General CRM: Salesforce CRM.
Use CRM software to organise and manage customers’ various interactions with a company. CRM software helps to close the gap between sales, marketing, and customer service. Current CRM software includes Salesforce and Oracle.
CRM can interpret data and produce reports whenever required. There are mainly three situations where CRM is most useful – Operational, Analytical and Collaborative.
Customer Relationship Manager Responsibilities:
- Building and managing beneficial connections with key customers.
- Supervising the relationship with customers handled by the team.
- Resolving consumer complaints quickly and efficiently.
- Keeping clients updated on the latest products in order to increase sales.
The minimum educational requirement for a CRM analyst is typically a Master of Business Administration degree, although some employers may allow a bachelor’s degree in a subject such as business, economics, management, marketing, or computer science.
What skills are sought after by marketing employers?
- Interpersonal skills.
- Excellent oral and written communication skills.
- Creativity and imagination.
- Influencing and negotiation skills.
- Organisational ability.
- IT skills.
- Numeracy and analytical ability.
Any business that has sales, marketing, and billing teams would use CRM software; any business that creates quotes and sends invoices; and any business that wishes to increase efficiency and customer care.
Customer relationship management (CRM) platform is a software that businesses employ to handle interactions with customers, save information about them, and automate various processes connected with a customer’s journey through the marketing and sales funnels.
Here is a list of some CRM software that businesses use:
- Zoho CRM.
- Salesforce Desk.
- Oracle CRM.
Operational CRM is a vital tool for lead generation because it interprets customer data such as previous marketing campaigns, purchases and service satisfaction. CRM software also aims to automate these processes to build a better experience for both the businesses and their customers.
The benefits of doing so include:
- Greater staff satisfaction.
- Increased revenue and profitability.
- Cost savings.
- Less client attrition.
- Better client relationships.
- Increased team collaboration.
- Improved efficiency in serving clients.
- Improved ability to cross-sell.
A customer relationship management (CRM) strategy is a plan that involves utilising CRM software to assist in building sales and improve customer service. It combines an overall business strategy with input from sales, marketing, and customer service, knowing all possible touchpoints that occur throughout the customer journey.
A customer relationship management, or CRM, system uses a database to accumulate information about business prospects and customers, including product needs and purchasing history. Various businesses integrate CRM data into their marketing and advertising efforts as well as sales strategies.
A degree in the business field is usually needed as qualifications to become a CRM manager. Some positions require a Masters in Business Administration to be promoted. Most employers prefer job candidates with previous CRM experience.
Six ways CRM helps you grow your business.
- Find the right customers.
- Build more sustainable relationships.
- Reduce the cost of sales.
- Increase employee productivity.
- Offer better customer service.
- Improve customer retention.
- Six ways CRM helps grow your business.
Do not Need a CRM System if you do not have to manage sales staff or their activities. A CRM system is not required if only a small number of leads come in a week. There is less to remember with fewer leads. A CRM system may not be required if the sale cycle is short.
How to Use a CRM:
- Step 1: Add salespeople. Get all the organisation’s representatives to use CRM to ensure completeness and accuracy of data.
- Step 2: Customise settings.
- Step 3: Import contacts, companies, and deals.
- Step 4: Integrate other tools.
- Step 5: Put up the dashboard.
- Step 6: Enable reports.
CRM systems must have the following characteristics to deliver ease of customisation: ease of end-user customizability; a combined development environment; system extensibility, including database, user interface and business logic; and support for industry-standard customisation tools.
Everyone in the business of CRM says that “CRM is easy”, and with the continuous improvement of new technology getting more comfortable by the day. Not only can you use it with any device anywhere at any time, but you can also even talk to it as of Dynamics 2015 (which comes with Cortana built-in).