Customer Relationship Management Course in Singapore

About This Customer Relationship Management Training Course

Customer Relationship Management Course in Singapore

Customer relationship management or CRM is a way to manage an organisation’s interaction with it’s current and potential customers. CRM utilises data analysis about the customers’ history with an organisation to enhance business relationships with customers, mainly focusing on customer retention and eventually driving sales growth.

An essential aspect of the Customer relationship management approach is the systems of CRM that gather data from a range of diverse communication channels, including over the phone, a company’s website, live chat, email, marketing materials and social media. Through the Customer relationship management plan and the systems used to aid it, organisations learn more about their target cutomers and how to best cater to their needs.

A company is able to cater to the needs and demands of new and loyal customers through customer relationship management (CRM). This approach consists of several analyses and strategies that delve deep into the activities of the customer with the company. Through CRM technology, companies become successful in satisfying their customers.

Who Should Attend This Customer Relationship Management Workshop

This Customer Relationship Management workshop is ideal for anyone who would like to gain a strong grasp and improve their Customer Relationship Management.

  • All Staff Within An Organisation

  • Managers

  • Team Leaders

  • Executives

  • Assistants

  • Officers

  • Secretaries

Group Size For This Customer Relationship Management Training Program

The ideal group size for this Customer Relationship Management course is:

  • Minimum: 5 Participants

  • Maximum: 15 Participants

Course Duration For This Customer Relationship Management Skills Course

The duration of this Customer Relationship Management workshop is 2 full days. Knowles Training Institute will also be able to contextualised this workshop according to different durations; 3 full days, 1 day, half day, 90 minutes and 60 minutes.

  • 2 Full Days

  • 9 a.m to 5 p.m

Customer Relationship Management Course Benefits

Below is the list of course benefits of our Customer Relationship Management course

  • Increased personalised service or one-to-one service: Personalising customer service or one-to-one service provides organisations to enhance understanding and gain knowledge of the customers and also to have better knowledge about customers’ decisions, wants and demands.
  • Improve customer services: Customers will always have questions, concerns or requests. Customer relationship management
    services provide the ability for an organisation for producing, allocating and managing inquiries made by customers.

Course Content For This Customer Relationship Management Training Course

Below is the list of course content of our Customer Relationship Management training course

  • Introduction To CRM
  • Why CRM Is Vital In This Day And Age
  • The 3 Changes: Consumers, Marketplace, The Marketing Function
  • The 5 Generations Of CRM
  • Important Concepts Of Customer Value
  • The Satisfaction-Loyalty-Profit Chain
  • Elements Of A CRM Strategy
  • Integration And Alignment Of Organisational Processes
  • Data And Technology Support
  • Steps In Developing A CRM Strategy
  • Implementing The CRM Strategy
  • Types Of CRM Projects.
  • Why Do CRM Project Fail?
  • Customer Analytics
  • Traditional Marketing Metrics
  • Strategy Customer-Based Value Matrics
  • The Business Value Of Data Mining
  • Using Database
  • Software Tools And Dashboards
  • Developing Vs Buying
  • Designing Effective Loyalty Programs
  • Campaign Planning Development And Management
  • CRM And Marketing Channels
  • Customer Privacy Concerns And Privacy Protective Responses
  • CRM And The Social Media Landscape
  • Measuring Customer Profitability
  • Resource Allocation Across Marketing And Communications Strategies
  • The Future Of CRM

Customer Relationship Management Value Added Materials

Each participant will receive the following materials for the Customer Relationship Management course

Customer Relationship Management Learner’s Guide

Customer Relationship Management Key Takeaways Notes

Customer Relationship Management Essentials Ebook

Customer Relationship Management Course Handouts

Customer Relationship Management 30-Day Action Plan

Customer Relationship Management MindMaps Pack

Customer Relationship Management PPT Slides Used During Course

Customer Relationship Management Long-Term Memory Flashcards Pack

Customer Relationship Management E-Learning Course

Customer Relationship Management Online Video Course

Customer Relationship Management Essentials Audiobook

Customer Relationship Management Infographics Pack

Customer Relationship Management Certification

Each course participant will receive a certification of training completion

Course Fees

There are 3 pricing options available for this Customer Relationship Management training course. Course participants not in Singapore may choose to sign up for our online Customer Relationship Management training course.

2-Full Day Course

  • Learner’s Guide
  • Course Handouts

Premium 2-Full Day Course

  • Learner’s Guide
  • Course Handouts
  • PPT Slides Used During Training Course
  • Long-Term Memory Flashcards Guide TM
  • 1 Year Access to Online Training Video Course (*Worth S$589.97)
  • Contact Your Trainer: 90-Day Post Course Help (*Worth S$89.97)
  • Key Learning Takeaway Notes (*Worth S$18.97)
  • Audio Book (*Worth S$18.97)
  • eBook (*Worth S$14.97)
  • Course Infographics Pack (*Worth S$11.97)
  • Course Mind Maps (*Worth S$8.97)
  • 30-Day Action Plan

Upcoming Customer Relationship Management Training Course Schedule

Contact us for the latest Customer Relationship Management course schedules:

Phone: +65 6817 2530




Download Customer Relationship Management Course Brochure

Request for this Customer Relationship Management course brochure. Fill up the short information below and we will send it to you right away!


  • Post Training Support: A vast majority of training does not have any effect beyond 120 days. To work, training has to have a strong pre- and post-training component. Post-training reinforcement helps individuals to recall the understanding and ask questions.

  • Blended Learning: Learning does not occur in the classroom. Virtually everybody prefers distinct ways of learning. Successful learning should have a multi-channel, multi-modal strategy.

  • We Understand The Industry: We’ve got a profound comprehension of the business, business design, challenges, strategy and the that our participants are in and have designed the courseware to cater to their professional needs.

  • Course Content: Knowles Training Institute’s material is relevant, of high quality and provide specific learning results. Participants will leave the training course feeling as they have gained a strong understanding and will also be in a position to execute what they have learned sensibly.

  • Course Development — The workshop modules follow a systematic and logical arrangement. This structure helps to ensure that the course material allows the facilitators to deliver the course in a logical arrangement. Consider the subjects as building bricks into learning, our facilitators slowly build towards a comprehensive picture of this entire topic.

Knowles Training Institute Clients

Course Enquiries

Fill up the form and we will get back to you in less than 1 working day.

Alternatively, give us a call to have one of our training consultants contact you. Our corporate training courses can be contextualised to meet your organisation’s training needs. Leverage on our large pool of professional trainers and consultants for your organisation’s training needs.

Office Address: Knowles Training Institute, 138 Robinson Road, #28-03, Oxley Tower, Singapore 068906

Office Phone: +65 6935 7406


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