Business storytelling concentrates on the human side of work. It means telling stories instead of regurgitating facts. Facts speak to the mind, but stories speak to the heart. Hence, good stories engage better. They also attach longer in the audience’s mind. Good stories engage your audience.

1. Think Bigger – Add a Social Change element

In the future, stories will have a “social change” element incorporated into them.

2. Get Personal

The “corporate veil” is coming down in support of a human frame. Countless brand stories are unable to reach the imagination because these stories portray companies as the protagonists. Instead, people should be protagonists.

3. Headhunt for your best storytellers within the organisation

Decentralise great storytelling across the inside and outside of the company. It is every employee’s responsibility to have story stewardship.

Storytelling is curated to form relationships and tenderly persuades an audience to melt their cynicism, for an audience to consider an emotion or point of view. It will also reflect the feelings and experiences of the audience to engage them. Stories will concentrate on the product, the idea or the customer.

1. Write the origins. Start with the reason why the founder started the business. Bring to light the elements that reveal the purpose of your organisation.
2. Develop a statement to summarise why the company exists. The company communicates the brand statement outside the organisation, so be creative and have fun with it.
3. Write a story around that statement.  Be succinct and tell the brand narrative, including where it came from and where it is going. A great brand story must be real, authentic, and accurate.

Data is raw information until someone turns it into a narrative. Reports and dashboards can be overwhelming without attaching a story to the data. Explain what occurred, why the information is critical, and how to use that information to take action. Data visualization uses creative ways to reveal patterns and express conclusions about a hypothesis or prove theories that can help decision-making.

We all love stories. They are a massive part of what makes us human. We are social beings and have always used stories as a primary way to connect. Before writing, storytelling was the primary communications tool.

Today we tell stories just as we did thousands of years before the arrival of the written word. But why? Why are well-told stories so compelling? The most straightforward answer seems to be because the storytelling works. Fortunately, we now have validation of the power of storytelling from the field of neuroscience.

The web is choke-full of mission statements, created by committees with the only aim not to offend anybody.

Small businesses and freelancers do not have tons of money, so they have to fascinate the audience and spark action.

A good business founding story leads readers on a trip, giving them a glimpse of the business purpose, and obtains an emotional buy-in. Just reading the story makes people feel better, so they start imagining how good it would be to work with the business.

Sit down with a notepad and think through the people, places, and things that have shaped your life.

• People. Write your name in the centre of the paper, and start drawing out types of relationships: family, friends, and coworkers.
• Places. Get as specific as you can in remembering places that matter to you: the middle school hallways, the cabin at camp — whatever.
• Things. Take note of things that have symbolic meaning in your life: gifts, books, awards — anything cherished.

The corporate story is the final organisation connector. Corporate storytelling gives life to stories which materialises in the hearts of everyone. It empowers your employees to identify with your corporate story. Your business contacts know whom to go to. Creating trust has the consequence of an ever-stronger reputation, a higher favourability factor and increasing popularity.

The Story Method is a kind of a link system that uses stories to link elements together.

It is feasible to remember lists of words using solely association. However, fitting the associations into a story is best: otherwise, by forgetting just one association, you can lose the rest of the list.

Given the fluid-structure of this mnemonic method, the images stored in your mind must be as vivid as possible.

Here are some steps to follow for great storytelling:

1. Create a storytelling environment.
2. Capture the audience with the first line.
3. Read books with great rhyme, rhythm and pace.
4. Narrate the story with emotion.
5. Involve the audience in the story.
6. Slow down for the ending.
7. Watch a librarian leading a reading class.

Family owned and operated businesses are one of the backbones in communities that command attention and respect. They are businesses run on an essential set of shared values. They have strong family dynamics and includes shared responsibilities, accountability, and success.

Nobody is better than an honest reader to say if the story ending is obvious or cliché. Write the ending first. Excellent conclusions make sense; they stir emotion like contentment, anger, sadness, or curiosity; change the reader’s viewpoint. Endings should not betray the whole story as a hoax and should not confuse the audience. Instead they should transport the protagonist and the reader to a desirable destination.

Storytelling communicates purpose, which wins the loyalty of consumers. It is not enough for a good or service to solve a problem – the company needs to stand out from its competition.

Tell this account and give context, so that your stakeholders know why your service or product is deserving attention.

Mental Health

After figuring out the reason for personal feelings, use life storytelling tools to resolve those feelings and move forward.

Increase in Happiness

As individuals tell their stories, they find that zoning in on the difficulties in their lives releases the pain and anxiety that accompany those situations.

Providing Greater Clarity

Writing down your story shows the connectedness and relevancy between incidents that are easily missed at the moment.

The traditional story has its construction, actors, atmosphere, and mood that represent particular emotions. It has an accord of events, happening in a specific order to convey a message. A story must have a conflict.

A story contains five parts: introduction, conflict, rising action, highest point or culmination, falling action, and outcome.

Storytelling is an art form. With storytelling, we aim to tell stories magically and touch our users, seeking their rapport and moving them to another world which the story defines.

Storytelling has become indispensable in marketing. Differentiating and standing out above all other competitiors and creating a connection with the public can be challenging to achieve. This endeavour is made possible with storytelling.

Story reading and storytelling are similar in many ways. Reading aloud involves spoken language, while a printed text is present. Story reading models both oral and written communication at the same time. On the other hand, storytelling does not have the element of a printed text.

1. MONOMYTH

Also called the hero’s journey, it is a story construction used by folk tales, myths and religious writings across the world.

2. THE MOUNTAIN

The mountain structure maps the tension and drama in a story. It is comparable to the monomyth because it plots when certain events occur in a story.

3. NESTED LOOPS

This technique layers three or more accounts within each other.

4. SPARKLINES

This technique maps presentation structures. For example, presenters may use sparklines to analyse famous speeches graphically in a book.