Business Storytelling Course in Singapore

About This Business Storytelling Training Course

Business Storytelling Course in Singapore

Business Storytelling is the art of conveying a clear message through different media in order to attract customers and clients. Business Storytelling makes the brand, product, or business memorable through its creative presentation. Stories have to be relatable and engaging to be considered effective, but few business professionals understand how to portray stories correctly.

Learning how to do Business Storytelling is a must for business professionals seeking to understand how branding and promotions can be creatively made through the use of storytelling.

In this Business Storytelling course, participants will learn how to write and tell business stories that are engaging and interesting. This course shall also discuss how to relate stories to the brand, product, or service offered by the business. Part of this course shall focus on techniques used for effective business storytelling.

Who Should Attend This Business Storytelling Worshop

Business Storytelling workshop is ideal for anyone who would like to gain a strong grasp and improve their business storytelling skills. As well as for anyone who wants to communicate their messages effectively while influencing and inspiring others.

  • All Staff Within An Organisation

  • Managers

  • Team Leaders

  • Executives

  • Assistants

  • Officers

  • Secretaries

Group Size For This Business Storytelling Training Program

The ideal group size for this Business Storytelling course is:

  • Minimum: 5 Participants

  • Maximum: 15 Participants

Course Duration For This Business Storytelling Skills Course 

The duration of this Business Storytelling workshop is 2 full days. Knowles Training Institute will also be able to contextualise this workshop according to different durations; 3 full days, 1 day, half day, 90 minutes and 60 minutes.

  • 2 Full Days

  • 9 a.m to 5 p.m

Business Storytelling Course Benefits

Below is the list of course benefits of our Business Storytelling course

Successful corporate professionals are good communicators and have a great collection of short, memorable stories and anecdotes to charm or inspire dissatisfied clients. Do you have a wealth of stories that can help you connect better and more in-depth with your current clients and prospects?

Stories are the currency of human contact and activities. It would be best if you had them to build bonds of understanding and compassion with your customers and friends. With proper sourcing and crafting, your stories can become infectious; and thus spread from person to person, thereby improving your personal brand.

This business storytelling course is created to help corporate professionals captivate, unite and use stories in selling or stand out from the pack. The approach allows you to recognise and craft compelling and unforgettable stories that can be used several times in business settings to show empathy or energise business conversations.

  • Learn how to plan for an effective business story

  • Learn how to write compelling stories for business

  • Learn how to structure stories

  • Understand the techniques used by other businesses in business storytelling

  • Promote the business using ingenious and effective strategies

  • Increase marketability and brand awareness

  • Develop the skills needed to create effective marketing and branding campaigns

  • Learn how to deliver powerful and compelling stories

  • Learn how to fully engage your listeners; keep them at the edge of their seats

Business Storytelling Course Objectives

Below is the list of course objectives of our Business Storytelling course

  • Identify basic storytelling strategies used in business

  • Understand what principles are followed in effective business storytelling

  • Utilize basic storytelling techniques in writing business stories

  • Enumerate the advantages of using effective business storytelling

  • Identify trends in effective business storytelling

  • Relate the brand in a concise but meaningful manner

  • Develop strategies in building the image and awareness of the brand

  • Analyse the audience or target market preference

  • Identify opportunities for business storytelling

  • Evaluate existing business storytelling strategies

  • Create effective business storytelling for branding and promotion

  • Utilize different forms of media for business storytelling

Course Content For This Business Storytelling Training Course 

Below is the list of course content of our Business Storytelling training course

Techniques for Effective Storytelling

  • Business Storytelling Examples

  • Keeping the Message Clear and Simple

  • Relating and Understanding the Target Audience

  • Creating Plot Progression

  • Making Stories and Brands Memorable

  • Focus on Customers as Part of the Story

  • Prioritize the Interesting Points

  • Storytelling Structure Tempalte

  • Business Storytelling Templates

Business Storytelling in Branding and Promotions

  • Why does great business storytelling work?

  • What makes for great business storytelling?

  • Using storytelling for making the brand relatable

  • Storytelling using different media

Workshop: Writing Business Stories

  • Telling a Simple but Effective Business Story

  • Trends in Business Storytelling

Business Storytelling Value Added Materials

Each participant will receive the following materials for the Business Storytelling course

Business Storytelling Learner’s Guide

Business Storytelling Key Takeaways Notes

Business Storytelling Essentials Ebook

Business Storytelling Course Handouts

Business Storytelling 30-Day Action Plan

Business Storytelling MindMaps Pack

Business Storytelling PPT Slides Used During Course

Business Storytelling Long-Term Memory Flashcards Pack

Business Storytelling E-Learning Course

Business Storytelling Online Video Course

Business Storytelling Essentials Audiobook

Business Storytelling Infographics Pack

Business Storytelling Certification

Each course participant will receive a certification of training completion

Business Storytelling Course Fees

There are 3 pricing options available for this Business Storytelling training course. Course participants not in Singapore may choose to sign up for our online Business Storytelling training course.

2-Full Day Course

  • Learner’s Guide
  • Course Handouts

Premium 2-Full Day Course

  • Learner’s Guide
  • Course Handouts
  • PPT Slides Used During Training Course
  • Long-Term Memory Flashcards Guide TM
  • 1 Year Access to Online Training Video Course (*Worth S$589.97)
  • Contact Your Trainer: 90-Day Post Course Help (*Worth S$89.97)
  • Key Learning Takeaway Notes (*Worth S$18.97)
  • Audio Book (*Worth S$18.97)
  • eBook (*Worth S$14.97)
  • Course Infographics Pack (*Worth S$11.97)
  • Course Mind Maps (*Worth S$8.97)
  • 30-Day Action Plan

Upcoming Business Storytelling Training Course Schedule

Contact us for the latest Business Storytelling course schedules:

Phone: +65 6817 2530



Download Business Storytelling Course Brochure

Request for this Storytelling course brochure. Fill up the short information below and we will send it to you right away!

Why Register For This Training Course?

  • Post Training Support: A vast majority of training does not have any effect beyond 120 days. To work, training has to have a strong pre- and post-training component. Post-training reinforcement helps individuals to recall the understanding and ask questions.

  • Blended Learning: Learning does not occur in the classroom. Virtually everybody prefers distinct ways of learning. Successful learning should have a multi-channel, multi-modal strategy.

  • We Understand The Industry: We’ve got a profound comprehension of the business, business design, challenges, strategy and the that our participants are in and have designed the courseware to cater to their professional needs.

  • Course Content: Knowles Training Institute’s material is relevant, of high quality and provide specific learning results. Participants will leave the training course feeling as they have gained a strong understanding and will also be in a position to execute what they have learned sensibly.

  • Course Development — The workshop modules follow a systematic and logical arrangement. This structure helps to ensure that the course material allows the facilitators to deliver the course in a logical arrangement. Consider the subjects as building bricks into learning, our facilitators slowly build towards a comprehensive picture of this entire topic.

Knowles Training Institute Clients

Business Storytelling Course Enquiries

Fill up the form and we will get back to you in less than 1 working day.

Alternatively, give us a call to have one of our training consultants contact you. Our corporate training courses can be contextualised to meet your organisation’s training needs. Leverage on our large pool of professional trainers and consultants for your organisation’s training needs.

Office Address: Knowles Training Institute, 138 Robinson Road, #28-03, Oxley Tower, Singapore 068906

Office Phone: +65 6935 7406


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Register Now For This Business Storytelling Training Workshop

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