Business Storytelling Course in Singapore
Business Storytelling Training
Business Storytelling Course in Singapore
Business Storytelling is the art of conveying a clear message through different media in order to attract customers and clients. Business Storytelling makes the brand, product, or business memorable through its creative presentation. Stories have to be relatable and engaging to be considered effective, but few business professionals understand how to portray stories correctly.
Learning how to do Business Storytelling is a must for business professionals seeking to understand how branding and promotions can be creatively made through the use of storytelling.
In this Business Storytelling course, participants will learn how to write and tell business stories that are engaging and interesting. This course shall also discuss how to relate stories to the brand, product, or service offered by the business. Part of this course shall focus on techniques used for effective business storytelling.
Business Storytelling workshop is ideal for anyone who would like to gain a strong grasp and improve their business storytelling skills. As well as for anyone who wants to communicate their messages effectively while influencing and inspiring others.
All Staff Within An Organisation
The ideal group size for this Business Storytelling course is:
Minimum: 5 Participants
Maximum: 15 Participants
The duration of this Business Storytelling workshop is 2 full days. Knowles Training Institute will also be able to contextualise this workshop according to different durations; 3 full days, 1 day, half day, 90 minutes and 60 minutes.
2 Full Days
9 a.m to 5 p.m
Below is the list of course benefits of our Business Storytelling course
Successful corporate professionals are good communicators and have a great collection of short, memorable stories and anecdotes to charm or inspire dissatisfied clients. Do you have a wealth of stories that can help you connect better and more in-depth with your current clients and prospects?
Stories are the currency of human contact and activities. It would be best if you had them to build bonds of understanding and compassion with your customers and friends. With proper sourcing and crafting, your stories can become infectious; and thus spread from person to person, thereby improving your personal brand.
This business storytelling course is created to help corporate professionals captivate, unite and use stories in selling or stand out from the pack. The approach allows you to recognise and craft compelling and unforgettable stories that can be used several times in business settings to show empathy or energise business conversations.
Learn how to plan for an effective business story
Learn how to write compelling stories for business
Learn how to structure stories
Understand the techniques used by other businesses in business storytelling
Promote the business using ingenious and effective strategies
Increase marketability and brand awareness
Develop the skills needed to create effective marketing and branding campaigns
Learn how to deliver powerful and compelling stories
Learn how to fully engage your listeners; keep them at the edge of their seats
Below is the list of course objectives of our Business Storytelling course
Identify basic storytelling strategies used in business
Understand what principles are followed in effective business storytelling
Utilize basic storytelling techniques in writing business stories
Enumerate the advantages of using effective business storytelling
Identify trends in effective business storytelling
Relate the brand in a concise but meaningful manner
Develop strategies in building the image and awareness of the brand
Analyse the audience or target market preference
Identify opportunities for business storytelling
Evaluate existing business storytelling strategies
Create effective business storytelling for branding and promotion
Utilize different forms of media for business storytelling
Below is the list of course content of our Business Storytelling training course
Techniques for Effective Storytelling
Business Storytelling Examples
Keeping the Message Clear and Simple
Relating and Understanding the Target Audience
Creating Plot Progression
Making Stories and Brands Memorable
Focus on Customers as Part of the Story
Prioritize the Interesting Points
Storytelling Structure Tempalte
Business Storytelling Templates
Business Storytelling in Branding and Promotions
Why does great business storytelling work?
What makes for great business storytelling?
Using storytelling for making the brand relatable
Storytelling using different media
Workshop: Writing Business Stories
Telling a Simple but Effective Business Story
Trends in Business Storytelling
Each participant will receive the following materials for the Business Storytelling course
Business Storytelling Training Learner’s Guide
Business Storytelling Training Key Takeaways Notes
Business Storytelling Training Essentials Ebook
Business Storytelling Training Course Handouts
Business Storytelling Training 30-Day Action Plan
Business Storytelling Training MindMaps Pack
Business Storytelling Training PPT Slides Used During Course
Business Storytelling Training Long-Term Memory Flashcards Pack
Business Storytelling Training E-Learning Course
Business Storytelling Training Online Video Course
Business Storytelling Training Essentials Audiobook
Business Storytelling Training Infographics Pack
Each course participant will receive a certification of training completion
There are 3 pricing options available for this Business Storytelling training course. Course participants not in Singapore may choose to sign up for our online Business Storytelling training course.
Contact us for the latest Business Storytelling course schedules:
Phone: +65 6817 2530
Request for this Storytelling course brochure. Fill up the short information below and we will send it to you right away!
Post Training Support: A vast majority of training does not have any effect beyond 120 days. To work, training has to have a strong pre- and post-training component. Post-training reinforcement helps individuals to recall the understanding and ask questions.
Blended Learning: Learning does not occur in the classroom. Virtually everybody prefers distinct ways of learning. Successful learning should have a multi-channel, multi-modal strategy.
We Understand The Industry: We’ve got a profound comprehension of the business, business design, challenges, strategy and the that our participants are in and have designed the courseware to cater to their professional needs.
Course Content: Knowles Training Institute’s material is relevant, of high quality and provide specific learning results. Participants will leave the training course feeling as they have gained a strong understanding and will also be in a position to execute what they have learned sensibly.
Course Development — The workshop modules follow a systematic and logical arrangement. This structure helps to ensure that the course material allows the facilitators to deliver the course in a logical arrangement. Consider the subjects as building bricks into learning, our facilitators slowly build towards a comprehensive picture of this entire topic.
Business storytelling concentrates on the human side of work. It means telling stories instead of regurgitating facts. Facts speak to the mind, but stories speak to the heart. Hence, good stories engage better. They also attach longer in the audience’s mind. Good stories engage your audience.
- Think Bigger – Add a Social Change element
In the future, stories will have a “social change” element incorporated into them.
- Get Personal
The “corporate veil” is coming down in support of a human frame. Countless brand stories are unable to reach the imagination because these stories portray companies as the protagonists. Instead, people should be protagonists.
- Headhunt for your best storytellers within the organisation
Decentralise great storytelling across the inside and outside of the company. It is every employee’s responsibility to have story stewardship.
Storytelling is curated to form relationships and tenderly persuades an audience to melt their cynicism, for an audience to consider an emotion or point of view. It will also reflect the feelings and experiences of the audience to engage them. Stories will concentrate on the product, the idea or the customer.
- Write the origins. Start with the reason why the founder started the business. Bring to light the elements that reveal the purpose of your organisation.
- Develop a statement to summarise why the company exists. The company communicates the brand statement outside the organisation, so be creative and have fun with it.
- Write a story around that statement. Be succinct and tell the brand narrative, including where it came from and where it is going. A great brand story must be real, authentic, and accurate.
Data is raw information until someone turns it into a narrative. Reports and dashboards can be overwhelming without attaching a story to the data. Explain what occurred, why the information is critical, and how to use that information to take action. Data visualization uses creative ways to reveal patterns and express conclusions about a hypothesis or prove theories that can help decision-making.
We all love stories. They are a massive part of what makes us human. We are social beings and have always used stories as a primary way to connect. Before writing, storytelling was the primary communications tool.
Today we tell stories just as we did thousands of years before the arrival of the written word. But why? Why are well-told stories so compelling? The most straightforward answer seems to be because the storytelling works. Fortunately, we now have validation of the power of storytelling from the field of neuroscience.
The web is choke-full of mission statements, created by committees with the only aim not to offend anybody.
Small businesses and freelancers do not have tons of money, so they have to fascinate the audience and spark action.
A good business founding story leads readers on a trip, giving them a glimpse of the business purpose, and obtains an emotional buy-in. Just reading the story makes people feel better, so they start imagining how good it would be to work with the business.
Sit down with a notepad and think through the people, places, and things that have shaped your life.
- People. Write your name in the centre of the paper, and start drawing out types of relationships: family, friends, and coworkers.
- Places. Get as specific as you can in remembering places that matter to you: the middle school hallways, the cabin at camp — whatever.
- Things. Take note of things that have symbolic meaning in your life: gifts, books, awards — anything cherished.
The corporate story is the final organisation connector. Corporate storytelling gives life to stories which materialises in the hearts of everyone. It empowers your employees to identify with your corporate story. Your business contacts know whom to go to. Creating trust has the consequence of an ever-stronger reputation, a higher favourability factor and increasing popularity.
The Story Method is a kind of a link system that uses stories to link elements together.
It is feasible to remember lists of words using solely association. However, fitting the associations into a story is best: otherwise, by forgetting just one association, you can lose the rest of the list.
Given the fluid-structure of this mnemonic method, the images stored in your mind must be as vivid as possible.
Here are some steps to follow for great storytelling:
- Create a storytelling environment.
- Capture the audience with the first line.
- Read books with great rhyme, rhythm and pace.
- Narrate the story with emotion.
- Involve the audience in the story.
- Slow down for the ending.
- Watch a librarian leading a reading class.
Family owned and operated businesses are one of the backbones in communities that command attention and respect. They are businesses run on an essential set of shared values. They have strong family dynamics and includes shared responsibilities, accountability, and success.
Nobody is better than an honest reader to say if the story ending is obvious or cliché. Write the ending first. Excellent conclusions make sense; they stir emotion like contentment, anger, sadness, or curiosity; change the reader’s viewpoint. Endings should not betray the whole story as a hoax and should not confuse the audience. Instead they should transport the protagonist and the reader to a desirable destination.
Storytelling communicates purpose, which wins the loyalty of consumers. It is not enough for a good or service to solve a problem – the company needs to stand out from its competition.
Tell this account and give context, so that your stakeholders know why your service or product is deserving attention.
After figuring out the reason for personal feelings, use life storytelling tools to resolve those feelings and move forward.
Increase in Happiness
As individuals tell their stories, they find that zoning in on the difficulties in their lives releases the pain and anxiety that accompany those situations.
Providing Greater Clarity
Writing down your story shows the connectedness and relevancy between incidents that are easily missed at the moment.
The traditional story has its construction, actors, atmosphere, and mood that represent particular emotions. It has an accord of events, happening in a specific order to convey a message. A story must have a conflict.
A story contains five parts: introduction, conflict, rising action, highest point or culmination, falling action, and outcome.
Storytelling is an art form. With storytelling, we aim to tell stories magically and touch our users, seeking their rapport and moving them to another world which the story defines.
Storytelling has become indispensable in marketing. Differentiating and standing out above all other competitiors and creating a connection with the public can be challenging to achieve. This endeavour is made possible with storytelling.
Story reading and storytelling are similar in many ways. Reading aloud involves spoken language, while a printed text is present. Story reading models both oral and written communication at the same time. On the other hand, storytelling does not have the element of a printed text.
Also called the hero’s journey, it is a story construction used by folk tales, myths and religious writings across the world.
2. THE MOUNTAIN
The mountain structure maps the tension and drama in a story. It is comparable to the monomyth because it plots when certain events occur in a story.
3. NESTED LOOPS
This technique layers three or more accounts within each other.
This technique maps presentation structures. For example, presenters may use sparklines to analyse famous speeches graphically in a book.
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