Pay-Per-Click (PPC) Advertising Training Course in Singapore 

Our training course “Digital Marketing Training Courses in Singapore” is also available in Orchard, Marina Bay, Bugis, Tanjong Pagar, Raffles Place, Sentosa, Jurong East, Tampines, Changi, and Woodlands.  

Are you tired of feeling like your PPC advertising campaigns are falling short of reaching their full potential? Have you been searching for a way to boost your online presence and drive more traffic to your website? Look no further, because our Pay-Per-Click (PPC) Advertising Training Course in Singapore is here to help you take your digital marketing skills to the next level! 
 
Picture this: you’re sitting at your computer, eagerly awaiting the results of your latest PPC campaign. You’ve poured hours of hard work and dedication into crafting the perfect ad copy and selecting the most strategic keywords. But when the results come in, you’re left feeling disappointed and frustrated. It’s a scenario that many digital marketers are all too familiar with, but it doesn’t have to be your reality. 
 
With our PPC Advertising Training Course, you’ll learn the ins and outs of creating effective and successful PPC campaigns that drive real results. From understanding the basics of keyword research to mastering the art of ad targeting, our expert instructors will guide you through every step of the process. By the end of the course, you’ll have the knowledge and skills you need to create PPC campaigns that not only generate clicks but also convert those clicks into valuable leads and sales. 
 
Don’t let your PPC campaigns continue to fall short of your expectations. Take control of your digital marketing strategy and sign up for our Pay-Per-Click (PPC) Advertising Training Course in Singapore today. Let us help you unlock the full potential of your online advertising efforts and achieve the success you’ve been dreaming of. 

Who Should Attend this Pay-Per-Click (PPC) Advertising Training Course in Singapore  


Are you ready to take your digital marketing skills to the next level? Look no further than our Pay-Per-Click (PPC) Advertising Training Course in Singapore. This comprehensive course will equip you with the knowledge and tools needed to create successful PPC campaigns that drive traffic and conversions for your business. Whether you are a seasoned marketer looking to enhance your skills or a beginner eager to learn the ropes, this course is perfect for anyone looking to excel in the world of online advertising. 

  • Marketing Managers 
  • Digital Marketing Specialists 
  • Advertising Executives 
  • Business Owners 
  • Social Media Managers 

Course Duration for Pay-Per-Click (PPC) Advertising Training Course in Singapore 


Welcome to the thrilling Pay-Per-Click (PPC) Advertising Training Course in Singapore! Dive into the world of online advertising with our comprehensive 3 full days course, designed to equip you with all the necessary skills and knowledge. Looking for a shorter option? We also offer a condensed 1-day course, a convenient half-day session, or even a quick 90 minutes or 60 minutes crash course to fit your busy schedule. Join us and unleash your potential in the exciting world of PPC advertising! 

  • 2 Full Days
  • 9 a.m to 5 p.m

Course Benefits of Pay-Per-Click (PPC) Advertising Training Course in Singapore   


Discover the incredible benefits of mastering Pay-Per-Click (PPC) Advertising with our training course in Singapore. 

  • Gain valuable skills in creating effective PPC campaigns 
  • Learn how to increase website traffic and conversions 
  • Understand how to target the right audience for your business 
  • Master the art of keyword research and ad copywriting 
  • Analyse and interpret PPC data to make informed decisions 
  • Stay ahead of competitors with up-to-date industry knowledge 
  • Receive hands-on training from experienced PPC professionals 
  • Improve your ROI and maximise your advertising budget 
  • Network with other like-minded individuals in the industry 
  • Boost your career prospects and open up new opportunities 

Course Objectives for Pay-Per-Click (PPC) Advertising Training Course in Singapore 


Join our Pay-Per-Click (PPC) Advertising Training Course in Singapore to master the art of creating successful online advertising campaigns and maximising ROI. Learn how to effectively target your audience, increase website traffic, and generate more leads with our comprehensive training programme. 

  • Gain a deep understanding of how PPC works and the key principles behind successful campaigns 
  • Learn how to research and select the right keywords to target your desired audience 
  • Understand how to create compelling ad copy that attracts clicks and conversions 
  • Master the art of bidding strategies to maximise ROI and minimise costs 
  • Discover how to effectively use ad extensions to enhance your ads and drive more traffic 
  • Learn how to track and analyse campaign performance using Google Analytics and other tools 
  • Understand how to optimise landing pages for better conversion rates 
  • Gain insights into the latest trends and best practices in PPC advertising 
  • Develop skills in A/B testing and refining campaigns for better results 
  • Learn how to set up and manage PPC campaigns across different platforms, including Google Ads and Bing Ads 
  • Understand the importance of quality score and how to improve it for better ad placements 
  • Gain practical experience through hands-on exercises and case studies to apply your knowledge in real-world scenarios 

Course Content for Pay-Per-Click (PPC) Advertising Training Course in Singapore   


Join our Pay-Per-Click (PPC) Advertising Training Course in Singapore to enhance your digital marketing skills and boost your online advertising campaigns. Learn how to effectively create, manage, and optimize PPC campaigns to drive targeted traffic and increase conversions. 

  1. Gain a deep understanding of how PPC works and the key principles behind successful campaigns
    • Introduction to PPC advertising and its benefits 
    • Explanation of ad auctions and bidding process 
    • Importance of quality score in determining ad placements
  2. Learn how to research and select the right keywords to target your desired audience
    • Keyword research tools and techniques 
    • Understanding keyword match types and their impact on campaigns 
    • Creating keyword lists based on search volume and relevance
  3. Understand how to create compelling ad copy that attracts clicks and conversions
    • Writing effective ad headlines and descriptions 
    • Utilizing ad extensions to enhance ad copy 
    • A/B testing ad variations to optimize performance
  4. Master the art of bidding strategies to maximise ROI and minimise costs
    • Different bidding strategies such as manual vs automated bidding 
    • Setting bid adjustments based on device, location, and time 
    • Monitoring and adjusting bids to achieve desired results
  5. Discover how to effectively use ad extensions to enhance your ads and drive more traffic
    • Types of ad extensions available and their benefits 
    • Best practices for implementing ad extensions 
    • Tracking ad extension performance and making adjustments accordingly
  6. Learn how to track and analyse campaign performance using Google Analytics and other tools
    • Setting up conversion tracking in Google Analytics 
    • Understanding key performance metrics such as CTR, CPC, and conversion rate 
    • Using data to make informed decisions and optimize campaigns
  7. Understand how to optimise landing pages for better conversion rates
    • Importance of landing page relevance and consistency with ad copy 
    • Designing landing pages for a clear call-to-action 
    • A/B testing landing page elements to improve conversions
  8. Gain insights into the latest trends and best practices in PPC advertising
    • Staying updated on industry trends and algorithm changes 
    • Implementing best practices for ad copy and targeting 
    • Adapting strategies based on market changes and competitor analysis
  9. Develop skills in A/B testing and refining campaigns for better results
    • Setting up A/B tests for ad copy, landing pages, and targeting 
    • Analyzing test results and making data-driven decisions 
    • Continuous testing and optimization to improve campaign performance
  10. Learn how to set up and manage PPC campaigns across different platforms, including Google Ads and Bing Ads
    • Creating campaigns in Google Ads and Bing Ads platforms 
    • Understanding platform-specific features and targeting options 
    • Managing budgets, bids, and ad performance across multiple platforms
  11. Understand the importance of quality score and how to improve it for better ad placements
    • Definition of quality score and its impact on ad rank and costs 
    • Factors that influence quality score such as CTR and landing page experience 
    • Strategies for improving quality score through ad relevance and user experience
  12. Gain practical experience through hands-on exercises and case studies to apply your knowledge in real-world scenarios
    • Hands-on simulation of creating and managing a PPC campaign 
    • Analyzing real-world case studies to identify best practices and pitfalls 
    • Applying course 

Course Fees for Pay-Per-Click (PPC) Advertising Training Course in Singapore 


Are you interested in taking our Pay-Per-Click (PPC) Advertising Training Course in Singapore? Well, we offer four different pricing options to suit your needs and budget. Whether you’re looking for a short lunch talk session or a more in-depth two-day course, we have something for everyone. And don’t forget, discounts are available for group bookings of more than two participants. So why wait? Sign up now and take your digital marketing skills to the next level! 

  • SGD 889.97 For a 60-minute Lunch Talk Session.
  • SGD 389.97 For a Half Day Course Per Participant.
  • SGD 589.97 For a 1 Day Course Per Participant.
  • SGD 789.97 For a 2 Day Course Per Participant.
  • Discounts available for more than 2 participants.

Upcoming Course and Course Brochure Download for Pay-Per-Click (PPC) Advertising Training Course in Singapore  


Hello there! Are you eager to enhance your digital marketing skills? Look no further than our Pay-Per-Click (PPC) Advertising Training Course in Singapore! Stay tuned for exciting updates or simply download our brochure to get all the details you need to kickstart your journey towards PPC mastery. Let’s take your career to new heights together! 


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