Deciding to attend a trade show is a large investment for any company. Preparation is essential: It’s better not to go to a trade show than to go unprepared. Every person in your booth is an ambassador to your company, make sure they are prepared. Trade show attendees usually plan a list of whom they’re going to visit before ever entering the convention center doors, make sure you are on that list.

Make sure your staff has the right tools to succeed with our Trade Show Staff Training course. A successful trade show will benefit your company on many levels. The most basic statistic is that it can cost half as much to close a sale made to a trade show lead as to one obtained through all other means. Get your staff trained and get to that trade show!

Duration: 60 minutes

Fees: $899.97 $989.97 

Talk Content:

  • Getting Started
  • Pre-Show Preparation
  • Booth Characteristics and Setup (I)
  • Booth Characteristics and Setup (II)
  • During the Show (I)
  • During the Show (II)
  • Qualifying Visitors
  • Engaging the Right People
  • The Rules of Engagement (I)
  • The Rules of Engagement (II)
  • After the Show

Lunch And Learn Talks