It is said that the earliest record of the use of persuasion in public is by Greek politicians as they exert their public speaking skills and charms to coax the masses to support their causes. Persuasion and influence fall on the positive side of the methods of acquisition, as opposed to manipulation and coercion. Over the years, it has gained growing attention in psychological studies with many theories made around it.
Duration: 60 minutes
- Introduction to the psychology of persuasion
- The major theories of persuasion
- Why is it important to hone your persuasion skills?
- What are the six principles of persuasion according to Cialdini?
- Reciprocity – Giving something and accepting something back
- Self-consistency – Committing and upholding a certain image
- Social Proof – Getting into the bandwagon for validation
- Perceived Authority – Confidence in titles and esteemed professionals