Personal Branding Workshop in Singapore
Personal branding is marketing yourself and your career as a brand. The concept comes from self-packaging. It is an on-going process that helps you establish the prescribed impression or image in the mind of others. It involves the application of an individual’s name to different products.
Your brand is an emotion or a perception, maintained by someone other than you. The relationship between consumers and brands ought to be continuously made and remade. You need to continue reinforcing your brand and visibility. Personal branding course helps you to create a consistent and targeted impression that helps you achieve your personal and professional goals. You should be focused on determining what you want and the activities you are enjoying.
Napoleon Hill introduced personal branding or individual branding or self-positioning in 1937 in his book: Think and Grow Rich. His ideas surfaced in later texts such as Positioning: The Battle for Your Mind by Jack Trout and AI Ries. They argue you can use positioning strategies to advance your career.
Personal branding has got to a new level thanks to the popularity of the internet. There is now a need to manage your online identities. Despite being virtual; online identity and social media can affect your life. People want to portray themselves in a given way to their social circle.
Nowadays, employers have placed a lot of emphasis on personal branding. Employers use social media tools to vet candidates before offering them jobs. The techniques involve checking social media profiles and carrying out extensive background checks using search engines and other vital tools. Register for this personal branding workshop today!