Personal Branding Workshop in Singapore

Personal branding is marketing yourself and your career as a brand. The concept comes from self-packaging. It is an on-going process that helps you establish the prescribed impression or image in the mind of others. It involves the application of an individual’s name to different products.

Your brand is an emotion or a perception, maintained by someone other than you. The relationship between consumers and brands ought to be continuously made and remade. You need to continue reinforcing your brand and visibility. Personal branding course helps you to create a consistent and targeted impression that helps you achieve your personal and professional goals. You should be focused on determining what you want and the activities you are enjoying.

Napoleon Hill introduced personal branding or individual branding or self-positioning in 1937 in his book: Think and Grow Rich. His ideas surfaced in later texts such as Positioning: The Battle for Your Mind by Jack Trout and AI Ries. They argue you can use positioning strategies to advance your career.

Personal branding has got to a new level thanks to the popularity of the internet. There is now a need to manage your online identities. Despite being virtual; online identity and social media can affect your life. People want to portray themselves in a given way to their social circle.

Nowadays, employers have placed a lot of emphasis on personal branding. Employers use social media tools to vet candidates before offering them jobs. The techniques involve checking social media profiles and carrying out extensive background checks using search engines and other vital tools. Register for this personal branding workshop today!

This Personal Branding workshop is ideal for anyone who would like to gain a strong grasp and improve their Personal Branding.

The ideal group size for this Personal Branding course is:

The duration of this Personal Branding workshop is 1 full day. Knowles Training Institute will also be able to contextualised this workshop according to different durations; 2 full days, half day, 90 minutes and 60 minutes.

Below is the list of course benefits of our Personal Branding course

1. Develop confidence
2. Showcase your expertise
3. Building strong relationships with your audience
4. Focus your energy on important things
5. Know your weaknesses and strengths
6. Curate your web presence
7. Reinvent yourself

Below is the list of course objectives of our Personal Branding course

1. Differentiate between personal branding and bragging
2. Understand how you are and what you stand for
3. Know the difference between authenticity and transparency
4. Learn how to take charge of your brand
5. Understand how to sustain your image despite challenges
6. Recognize and optimize your personal brand
7. Identify opportunities that can increase the visibility of your brand
8. Gain techniques and tools needed for networking situations
9. Gain an understanding of your impact and leadership style
10. Know your assets and what to sell
11. Create a unique resume that reflects your brand
12. Understand the importance of feedback and how you can use it

Below is the list of course content of our Personal Branding training course

1. What is a personal brand and how does it matter
2. Creating your personal brand for business and life
3. How do you manage your image?
4. How do you communicate your personal brand the right way?
5. What are the right leadership styles in management
6. Tips for marketing brand cheaply
7. How to influence others and sell to them
8. Writing killer resumes that will get you hired
9. Steps to accelerating your career
10. How to convince companies to hire you
11. Using your personal brand as your greatest asset
12. Creating a maintenance plan for your brand

Each participant will receive the following materials for the Personal Branding course

Each course participant will receive a certification of training completion

There are 4 pricing options available for this Personal Branding training course. Course participants not in Singapore may choose to sign up for our online Personal Branding training course.

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