Singapore’s Best Copywriting Course For Online Content

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Learn Step By Step Guide For Learning Beginner to Advance Copywriting Techniques

Learn The 16 Most Highly Effective Copywriting Techniques that Drive Website Conversion

Get 20 High-Quality Copywriting Templates Proven to Work Irregardless of Your Industry

Learn To Get Your Name & Message To Stand Out Among The Clutter!

Get 11 Powerful Resources For Writing Incredible Copy That Converts Immedaitely!

FREE LIFETIME ACCESS To Our Online Copywriting Training Course

Learn Both Online (SEO,Viral) & Offline Copywriting Techniques

Register NOW To Get $589 Worth Of Copywriting Training Materials for FREE After Training!

Over 600 Satisfied Students!

Knowles Training Institute Has Worked With, Bank of Singapore, Nasdaq, GIC, Johnson & Johnson

Courseware Created by Copywriting Subject Matter Experts

We will get in touch with you as soon as you fill up the registration form below.

Who Is This Copywriting Course For

Anyone Aspiring To 10X Their Leads & Sales

Marketing Professionals Looking To Further Their Career

Entrepreneurs & Business Owners That Would Like To Beat Their Competition

Important Information About This Copywriting Course

  • Upcoming Dates: 9-10 January 2019

  • 2 Full Days From 9 a.m to 5 p.m

  • Fees: $889

  • Knowles Training Institute: 138 Robinson Road, #28-03, Singapore 068906

  • Contact Information: +65 6935 7406, contact@knowlesti.sg

Copywriting Course Benefits

Connect With Your Audience On All Levels

Make Your Name And Message Stand Out Among The Clutter

Distinguish Your Company From Its Many Competitors

Bring Fresh Ideas And Perspective Through Your Copy

Showcase Credibility As An Industry Authority

Showcase Your Brand’s Image And Recognisability

10X Your Online Visibility

Showcase The Benefits Of Your Product & Service

Establish Instant Rapport With Your Prospects

Subtly Seduce You Readers

Increase Conversion Rates Of Prospects

Improve Customer Loyalty

Course Objectives

MODULE 1: INTRODUCTION

 

What is Copywriting

Benefits of Copywriting

How Some Copywriters Make Over $100 Million Through Their Copy

The Impulsive Buyer Vs The Analytical Buyer

MODULE 2: IF YOU FAIL TO PLAN, YOU’RE PLANNING TO FAIL

 

Important Rules to Follow

Writing Clearly & Direct To The Point

Know The Purpose of Writing

Knowing Your Style of Writing

MODULE 3: THE FASTEST, SIMPLEST AND EASIEST WAY TO START WRITING POWERFUL COPY

 

Writing Short Copy Is Extremely Hard – Here’s How to Get It Right!

The Lazy Person’s Guide to Writing Amazing Copy

6 Tips For Writing Highly Effective Short Copy

Writing Quick & Catchy Headlines That Converts

MODULE 4: POWERFUL EDITING TECHNIQUES

 

Basic Web Copywriting Checklist

Your Introductory Copy

Listing Your Benefits

Call to Action

MODULE 5: KEEP YOUR READERS READING!

 

Psychology Of The Reader: Why Most Stop Reading

3 Powerful Ways to Keep Your Readers Reading

Get Your Readers to Stay Longer With These 4 Formats!

6 Copywriting Tips That Keeps Readers Glued to Their Screen

MODULE 6: PUNCH UP YOUR COPY!

 

Action-Packed Words to Punch Up Your Copy

14 Powerful Tips to Punch Up Your Writing

Cutting Clutter The Right Way

The Perfect Paragraph Length According To Research

MODULE 7: YOUR COMPETITORS WILL NOT STAND A CHANCE

 

Your Copy Needs To Pick a Fight

How To Take Your Competitor’s Copy & Make It 10X Better

Crafting Your Strengths

Beat Your Competition Both Online & Offline

MODULE 8: MAKE YOUR COPY STAND OUT ON THE FIRST PAGE OF GOOGLE

 

SEO Copywriting: Your Complete Guide

Rank Higher Than Your Competitors on Google

The Top 20 SEO Tips for Ranking Number 1 on Google

Landing Pages That Convert: 20 Must Follow Rules

MODULE 9: CONVERT THAT COPY IN IMMEDIATE SALES!

 

How To Legally Use Copy That Converts Like Crazy

16 Highly Effective Copywriting Techniques that Drive Website Conversion

11 Recourses For Writing Incredible Copy That Converts

The Power Of Using Google Ad Words Effectively

MODULE 10: THE ULTIMATE FILL-IN-THE-BLANKS HEADLINE SWIPE FILE

 

Learn To Write Headline That Get Clicks

20 High-Quality Copywriting Templates Proven to Work

38+ Easy Headlines Writing Hooks For Your Website

15 Examples Of The Perfect Copywritten Websites That Converts Like Crazy

MODULE 11: POWERFUL WORDS TO USE AND NOT-SO POWERFUL WORDS TO AVOID

 

269 Powerful & Persuasive Words That Convert

308 Highly Emotional Words

11 Phrases to Avoid in Your Marketing Copy

25 words You Should Never Ever Use in Your Copy

MODULE 12: BUSINESS TO BUSINESS COPYWRITING SECRETS

 

The 5 Whys

How To Make It Easy For Them

Never Bore Them Again

How To Help Them Justify the Investment 

$590 Worth of Copywriting Value Added Materials For Revision!

Copywriting Learner’s Guide

Copywriting Key Takeaways Notes

Copywriting Essentials Ebook

Copywriting Course Handouts

Copywriting 30-Day Action Plan

Copywriting MindMaps Pack

PPT Slides Used During Course

Long-Term Memory Flashcards 

Copywriting E-Learning Course

Copywriting Online Video Course

Copywriting Essentials Audiobook

Copywriting Infographics Pack

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Questions

A copywriter builds clear copy to market products and services to engage consumers, showing strong writing muscle on websites, blog posts, descriptions of products and services, email, banner advertising, PSAs, social media platforms, including Twitter and Instagram along with other available marketing communication channels.

The high command of English language skills is a requirement. Clients expect a copy that uses the right sentence structure, word of choice and comma usage, etc. You will have to be your own editor and proof-reader. All copy should be as error-free before having it sent to a client. Having an extensive vocabulary is essential. Knowing how to carry applied research will also be an advantage.

Teaching yourself copywriting can feel like a challenging task.

However, it does not need to be difficult if you apply a reliable method. A great learning system extends beyond writing techniques. Here is a list of what you should possess in order to teach yourself copywriting.

  1. Learn To Listen
  2. Understanding The Basic Copywriting Rules
  3. Study The Masters
  4. Streamline Your Copywriting Process
  5. Practice & Evaluate

Copywriting, like any other skill in the world, is something anyone can develop with the right specific skill set. In the beginning stage of your copywriting journey, you might not be able to put together a compelling, convincing sentence together. However, as long as you keep working at it, you will find that you can convince and persuade in buying or selling or a product or service.

There will always be a need for copywriters. No matter what occurs in a country, organizations will want to ensure that they have copywriters to work for them.

There is an increasing need for copywriters on the Internet. With the Web pushing through three billion web pages, the demand for SEO (Search Engine) copywriter has also increased. It is more challenging to get a web site indexed. In order to get a website indexed, the SEO (Search Engine) copywriters must write adequately.

The art of writing (and doing it well) is one you’ll learn with experience — so you might not be great at it if you’re just starting at first. Here are four steps to becoming a freelance copywriter:

  1. Define Your Copy Niche
  2. Find Your Client
  3. Know What To Charge
  4. Scale

In no specific order, here are the top 5 most successful copywriters and what it is about the writing that made them so successful.

  1. Joe Coleman
  2. Laurence Blume
  3. Brian Clark
  4. Lorrie Morgan-Ferrero
  5. Robert Collier

Here are four reasons why being a freelance copywriter is one of the best careers to have.

  1. Quality copywriting cannot be outsourced overseas.
  2. Copywriting cannot be automated.
  3. Copywriters can always make good money
  4. As a freelancer, you cannot be fired

You will always be needed and will always be able to command a good fee.

Anyone and everyone can become a copywriter. There is no need to have a degree.

Copywriting is not just purely writing. It is not about putting attractive words together. It requires building and technique, plus a knowledge of convincing, of needs and wants, and what content serves best in the different available marketplace.

It is an essential qualification when it comes to pricing services and working with clients.

Copywriting is an artwork of marketing people on an idea or a brand. The top copywriting fuses the products and ideology of a brand collectively to build branding. It is advertorial in nature VS Content writing, which refers to creating content from scratch. It is to inform or entertain.

SEO copywriting is technically quality writing. The content has to achieve two purposes:

  1. Appeal to end-user (customers, readers, etc.)
  2. Solve a particular problem.

SEO copywriting is in many ways more than just inserting phrases or words into the content: Google wants to see authentic content that answers questions and stands out from competing content.

Creative copywriting is not solely about getting information in the content. It is about preparing information out in an exciting way. It is more about thinking – different rather than writing.

What makes this product unique? Why should anyone choose this product above and beyond any other products that are similar? Who is the target audience?

B2B refers to business-to-business. A copywriter who has expertise and experience in this field supports businesses to develop marketing materials promoting their services or products.

People also refer to B2B copywriters as mechanical copywriters because the majority of their work comes from proper manufacturers. This is different from consumer writers (business to customers (B2C) that helps companies sell products to people.

Web copywriting, also known as “writing for the web,” is the practice of writing for online content which includes, social media posts and other marketing materials.

Great copywriting can have readers kept engaged and which would lead them to take up any form of activity like purchasing an item.

Copywriting is one of the most crucial components of all forms of marketingCopywriting consists of the information, either written or spoken; marketers use to convince people to take action after analyzing them. The product, which is referred to as a copy, is written content that strives to raise brand awareness and eventually convince a person or group to take action.

Here is a list of the different kinds of copywriting available.

  • Marketing Pieces
  • Web Content
  • Blogs
  • Event Materials
  • Resume and Cover Letter Writing
  • Biographies and Memoirs
  • Sales/Annual Reports
  • Curriculum/Educational Writing

REGISTER FOR THIS COPYWRITING WORKSHOP NOW! LEARN COPYWRITING TODAY!

We will get in touch with you as soon as you fill up the registration form below.

Testimonials

This is phenomenally helpful!! As a marketing manager trying to figure out the copywriting world, this course provided so much concrete advice that has everyday impact on my work. ~Melissa Tan

I got to learn a lot and realised quickly that most of my copies were not effective to beign with. This course helped me fixed my weak points and really inspired me to do more with my copy. ~Iana Vortilo

Knowles Training Institute Corporate Clients

  • Singapore Airlines
  • Singapore Tourism Board
  • Singtel
  • National Library Board
  • Mediacorp
  • AIA
  • Casino Regulatory Authority
  • GIC
  • Mapletree Investment
  • Minstry of Manpower
  • Deloitte
  • Mediacorp
  • Health Promotion Board
  • Nasdaq
Knowles Training Institute Clients

https://blog.hubspot.com/marketing/good-copywriting-practices-list

https://buffer.com/resources/copywriting-formulas

https://copyblogger.com/copywriting-101/

https://www.entrepreneur.com/article/164812

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